Objectives and Chair

UFI considers it essential that business leaders have the information and knowledge to properly appraise and implement the power of exhibitions in their professional activities. In addition, UFI is convinced of the importance to educate the next generation of event and marketing professionals on how to use exhibitions as an effective marketing medium.

With these objectives in mind, UFI’s Working Committee on HR/Education supports and develops UFI educational tools, standards and programmes, including Focus Meetings.

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Dr. Enrica Baccini

Chief Research and Development Officer at Fondazione Fiera Milano
Milano, Italy
Vice Chair

Bettina Rosenbach

Manager Education and Further Training, AUMA
Berlin, Germany
UFI headquarters

Eleonora Robushi



Policy Paper

The Policy Paper aims to highlight the importance of training and education for the exhibition industry:

Policy Paper