Objectives and Chair

UFI considers it essential that business leaders have the information and knowledge to properly appraise and implement the power of exhibitions in their professional activities. In addition, UFI is convinced of the importance to educate the next generation of event and marketing professionals on how to use exhibitions as an effective marketing medium.

With these objectives in mind, UFI’s Working Committee on Education supports and develops UFI educational tools, standards and programmes, including Education Focus Meetings.

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Dr. Enrica Baccini

Chief Research and Development Officer at Fondazione Fiera Milano
Milano, Italy
Vice Chair

Bettina Rosenbach

Manager Education and Further Training, AUMA
Berlin, Germany
UFI headquarters

Eleonora Robushi



Policy Paper

The Policy Paper aims to highlight the importance of training and education for the exhibition industry:

Policy Paper



This four-part document prepared by the Education Committee, provides a summary of:

  1. The Role of UFI and Exhibition Education
  2. UFI’s Education Policy
  3. Proposals for Professional Training Courses
  4. UFI Educational Programmes

We are all in agreement that the education of our exhibition professionals is a continuing priority. It is through the promotion and implantation of quality education initiatives that we will ensure that our exhibitors realize the value of trade fairs as a strong marketing medium.