Objectives and Chair

This committee deals with all matters related to the marketing and promotion of trade fairs and exhibitions, in order to develop ideas and new concepts. In particular, the UFI Marketing Award is organized by this committee as well as some specific marketing research studies.


Ms Elena Chetyrkina

RESTEC Exhibition Company
Saint Petersburg, Russia
Vice Chair

Ms Helena Nilsson

Stockholmsmässan AB
Stockholm, Sweden

Mrs. Angela Herberholz

Paris, France


2018 Marketing Award


UFI Survey on Matchmaking 2012

Download the survey results