Objectives and Chair

This committee deals with all matters related to the marketing and promotion of trade fairs and exhibitions, in order to develop ideas and new concepts. In particular, the UFI Marketing Award is organized by this committee as well as some specific marketing research studies. The committee is also is involved into the preparation of the UFI Open Seminar Europe.

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Ms. Elena Chetyrkina

RESTEC Exhibition Company
Saint Petersburg, Russia
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Vice Chairman

Ms. Helena Nilsson

Stockholmsmässan AB
Stockholm, Sweden

Carine Sire


To have a more detailed explanation by the members of the Marketing Committee themselves, please take a look bellow at the Marketing Committee film.

UFI Survey on Matchmaking 2012

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