Past Focus Meetings

Open to all UFI members, each Focus Meeting is dedicated to a specific topic in relation with an exhibition industry issue. Chaired by each respective committee chairman, these one-day meetings are composed of speakers’ presentations, as well as round-table discussions and debates between the participants and the lecturers.

The presentations displayed during the past Focus Meetings can be downloaded from the Members’ Area (section reserved for UFI members only).

“How to position exhibitions in the marketing mix?”

Amsterdam, Friday, 11 December 2009
8 presentations displayed by:

  • Rotterdam School of Management (The Netherlands)
  • eXQuo, Rotterdam (The Netherlands)
  • Agfa Graphics (Belgium)
  • MacBrooks (UK)
  • Amsterdam RAI (The Netherlands)
  • E.J. Krause & Associates (Germany)
  • JWC (Germany)
  • easyFairs (Belgium)
  • Clarion Events Ltd. (UK)
  • Miljonair Fair (The Netherlands)

“How to attract companies that never – or no longer – exhibit”

Brno, Czech Republic – 4 December 2008
4 presentations displayed by:

  • Reed Exhibitions Iberia, S.A.& Alimentaria Exhibitions S.A. (Spain)
  • Artexis Group, Brussels & easyFairs Group (Belgium)
  • Fontys University of Applied Sciences (Netherlands)
  • Munich Trade Fairs International Group (MMI), Munich (Germany)

“Innovative Exhibition Business Concepts”

Warsaw, 2 February 2007
7 presentations displayed by:

  • VNU Exhibitions Europe (Netherlands)
  • Messe München International (Germany)
  • Survey Marketing + Consulting GmbH & Co. KG (Germany)
  • Messe Frankfurt (Germany)
  • Media 10 (UK)
  • EXPO XXI Warsaw (Poland)
  • Mack Brooks Exhibitions (UK)

“Successful Matchmaking at Exhibitions: Dream or Reality?”

Porto, 3 February 2006
6 presentations displayed by:

  • AL-Invest III, (Belgium)
  • Messe München GmbH, (Germany)
  • Expostudio.net, (UK)
  • EuroPartners Ltd, (Greece)
  • Local Global GmbH, (Germany)
  • Export Solutions, (UK)

“ROI for Exhibitor/Visitor Participation at Tradeshows”

Munich, 28 January 2005
7 presentations displayed by:

  • VNU Exhibitions Europe (The Netherlands)
  • Schott AG (Germany)
  • IRKU, Institut for Marketing and Communications Audit (Germany)
  • AUMA (Germany)
  • Farrugia Leo (Great Britain)
  • NGN – New Generation Network GmbH (Germany)
  • Vivid Interface (Great Britain)

“Corporate Events: Threat or Opportunity for Trade Fairs and Exhibitions?”

Zagreb, 29 January 2004
4 presentations displayed by:

  • Microsoft Croatia
  • VIP Net (Croatia)
  • Citroën Slovenia
  • Messe München (Germany)