A. Definitions
B. Types of Exhibitions




A. Economic Significance of Exhibitions
B. Importance for Exhibiting Enterprises
C. Importance for Visitors
D. Outstanding Economic Functions


A. Information Sources
B. Specific Marketing Aspects


A. Selection Criteria
B. Exhibition Strategies and Styles
C. Exhibition Targets
D. Stand Impact
E. Follow-Up Measures
F. Risk Management


A. Importance of Evaluation
B. Efficiency Assessment