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Opportunities to Assess, Learn, and Interact
Trade fairs and exhibitions are more than just a marketing tool; they are your entire
marketplaces at your fingertips. As a source of market knowledge and corporate positioning
they fulfill your needs in a centralized site.
- Feedback from your clients is available immediately giving you real-time
insight into market expectations.
- Research market potential and assess your competition. Stay abreast of
Product advances and new technology.
- Identify new agents and distributors and recruit new staff. Initiate new
Alliances and establish joint ventures and project partnerships.
% of companies saying trade fairs are suitable for...
Source: "Trade Fair Function and Potential Analysis", survey conducted by EMNID
Institut (1,105 companies questioned) on behalf of AUMA, 1999 - Germany.
"We at United Technologies manufacture large items like aircraft
engines, and exhibitions are the only effective way to show these products. There,
attendees include not only top-level buyers, but also all the major players in the
industry gathered in one place to compare exhibitors' products; and to get their
questions answered fully and immediately."
Sal Cavallaro, Manager, Marketing Support Systems, United Technologies Corp. USA
"Nowadays, more than ever, exhibitions are significant for the
restoration of economic ties in Russia, for strengthening and broadening contacts
with foreign partners, and for the advancement of domestic products and technologies
to foreign markets."
Stanislav Smirnov, President of the Chamber of Commerce and Industry of the Russian
Federation, Moscow (1998)
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