UFI Online Course - "The Role Of Exhibitions In The Marketing Mix"
In order to ensure that exhibitions continue to be recognised and appreciated for their true value in the marketing mix, UFI has worked closely with the University of Cooperative Education, Ravensburg, Germany, to develop a focussed eight-hour curriculum for use by professors in introductory level university courses.
By making this course available, it is UFI's intention to provide university professors with a free, off-the-shelf tool for their adaptation within their academic programmes. The programme is designed to introduce students in marketing, communications, b2b, PR and business administration classes to the unique role of exhibitions throughout history in the promotion of business relations, products and services.
Composed of a complete education course package, the eight-hour programme is available to all for downloading on this website – AT NO COST. Included in the programme are powerpoint presentations, PDF versions for text reproduction, case studies and even exam questions.
Through this course, it is UFI’s intention to position the exhibition sector at the head of the marcom medley of available media vehicles - and to do this with students who have a targeted interested in exhibition related subjects.
We hope that you will find this academic material useful and make it available to your students on a regular basis.
Should you have any questions or comments, please contact us at: info@ufi.org
Acces to the Programme
|
