Objectives and Chair

This Working Group deals with matters related to new technologies used by professionals of the exhibition industry to manage their business. It also prepares the Digital Innovation Forum and the annual Digital Innovation Award.

The goal and mission of the Digital Innovation Working Group is to promote digital ideas and concepts in the industry that will help exhibitors and visitors get more out of the shows they participate in. The Working Group is intended as a platform for all UFI members to share, discuss, review and embrace new and thought provoking digital developments and projects. Furthermore, the Working Group aims to provide a good framework and guidance through its awards program in order to help the industry players add digital aspects to their businesses.


Mr. Matthias Baur

MBB Media
London, UK
Vice Chair

Mr. Stephan Forseilles

Artexis Easyfairs
Brussels, Belgium

Ms Jana Hofmann

Paris, France

Join our LinkedIn UFI Digital Innovation Group

Twitter: @UFIDigital
Connect to our twitter account to keep up to date on current digital topics, trends and ideas shared by the Digital Innovation Working Group.


The UFI Report on Best Practices in Digital Innovation

UFI Best Practices Digital Innovation


Survey regarding the Apple changes to its App guideline (September 2017)

Result of the survey Survey initiated and compiled by the UFI Digital Innovation Committee

App strategy survey