Marketing Working Group

Who are we?

Members of the UFI Marketing Working Group are passionate experts with extensive experience in marketing and the exhibition industry overall.

Chair

Ms Elena Chetyrkina

RESTEC Exhibition Company
Saint Petersburg, Russia
Vice Chair

Dr. Holger Feist

Messe München
Munich, Germany
Secretary

Ms. Angela Herberholz

UFI
Paris, France
angela(at)ufi.org

The UFI Report on Best Practices in Marketing (May 2019)

Download the Report

What is our mission?

Any topic that moves our customers in the exhibition world moves the UFI Marketing Working Group. This working group takes a customer centric perspective on industry matters related to the marketing of trade fairs, exhibition venues and related services. It provides a platform to benchmark new concepts, develop ideas and exchange experience.

How do we accomplish our mission?

We do this mainly through the following activities:

Who can join us?

UFI member employees who are marketing experts and want to voluntarily push this topic are invited to apply for membership.

What are the tasks of a group member?

We expect an ongoing and proactive contribution from each member to the group and participation in annual working group meetings, as well as help with promoting the group’s activities. The Marketing Working Group annually organises approximately three face-to-face meetings to discuss working group matters and industry trends. These meetings are traditionally organised alongside UFI Regional Conferences and the Global Congress. In addition, depending on availabilities and needs, it is at the Chair’s discretion to suggest additional face-to-face meetings or set up conference calls throughout the year.