Objectives and Chair

The Marketing Working Group deals with everything related to the marketing and promotion of trade fairs and exhibitions, and develops new ideas and concepts. It organises the UFI Marketing Award as well as some specific marketing research studies.


Ms Elena Chetyrkina

RESTEC Exhibition Company
Saint Petersburg, Russia
Vice Chair

Mr. Holger Feist

Messe Munchen
Munich, Germany

Mrs. Angela Herberholz

Paris, France


2018 Marketing Award

Informa Brazil is winner of the 2018 UFI Marketing Award. Click here to access the media release.

“It is a great honour,” said Lilian Burgardt, Head of Digital Products for Brazil at Informa. “We are grateful for the unique opportunity to present our vision to market leaders about how to integrate face-to-face and digital media, thereby supporting the evolution and transformation of the exhibitions industry. Personally, it is still a source of great pride to be part of a team of talented people who devote themselves, each day, to make this 360 strategy happen. UFI’s recognition also shows that Informa is on the right track by putting the audience (face-to-face and digital) first, implementing a cross-platform strategy in its B2B events for 365 days a year to connect brands and people.”

UFI Survey on Matchmaking 2012

Download the survey results