UCP – UFI Certified Professional

The UFI Certified Professional (UCP) designation is awarded to industry professionals who successfully complete one of the UFI foundation courses (Exhibition Management School or Venue Management School) and 16 UCP credit hours of modular training.
The specialisation modules are selected, topical offerings that allow participants to tailor the UCP experience to their area of expertise or interest.

UCP Programme

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AIPC Academy 2023

The AIPC Academy is the only comprehensive professional development program specifically serving the needs of international convention centre managers! Designed to address the critical need for centres to maintain fully qualified staff in a highly competitive industry, the AIPC Academy provides a targeted, cost effective form of training and development along with the means to establish the kind of industry networks that facilitate future professional growth.

Using a diverse international faculty and range of guest presenters, it offers a full curriculum and a comprehensive industry overview with ongoing updates of all key areas of centre management, operations, finances and marketing. Since its inception, program graduate surveys have consistently rated the program as a “must do”, and it continues to evolve its content to ensure an effective and comprehensive learning experience.

The evolving program format has also been designed to encourage attendees to return to the Academy on a regular basis in order to further upgrade their knowledge and grow their understanding of rapidly changing issues specific to convention centre management.

The AIPC Academy takes place at the Dolce la Hulpe, a dedicated training facility near Brussels that provides a perfect learning environment with full technical facilities along with sophisticated accommodation and services.
www.dolcelahulpe.com

Registration opens soon

Module Sessions

12–17 March 2023
16 UCP
credits
Education Partner

AIPC –The International Association of Convention Centres

Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognise excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this. AIPC recognises and actively promotes the essential role of the international meetings industry in supporting economic, academic and professional development in communities where its members are located, as well as enhancing global relations amongst diverse business and cultural interests worldwide.

Language:

English

Format:

In-person

AIPC Sales & Marketing Summit

For each of the past 17 years, the AIPC Sales and Marketing Summit has proven to be the perfect kick-off for member participation in IMEX and all the client and industry interactions it entails. Summit participants have the opportunity to compare notes on current issues, consider the latest industry trends and hear from representatives of key customer groups before they hit the show floor and a time of intense industry competition. This year will be no exception.

Now recognized as a key session for International Sales and Marketing executives, the purpose of the Summit is to create a forum in which key market issues and challenges can be assessed in a global context and new strategies developed to address them.

Its proven formula of bringing together more than 80 senior-level convention centre sales and marketing executives combined with client representatives and marketing specialists in a workshop setting has delivered consistent results since its inception twelve years ago.

The forum is a very valuable exercise and the results provide important guidance to convention centre executives as they look forward to competing in one of the most challenging and competitive markets we’ve ever seen.

The AIPC S&M is organised in collaboration with IMEX.

Module Sessions

  • 21 May 2023 at 09:30 - 17:30 UTC
8 UCP
credits
Education Partner

AIPC –The International Association of Convention Centres

Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognise excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this. AIPC recognises and actively promotes the essential role of the international meetings industry in supporting economic, academic and professional development in communities where its members are located, as well as enhancing global relations amongst diverse business and cultural interests worldwide.

Language:

English

Format:

In-person

UFI HR Forum

Theme: Innovative talent retention and recruitment

 

The exhibition industry faces severe challenges globally due to staff shortages. As a result of the COVID-19 pandemic, companies have been forced to let employees go. What’s more, we are seeing talent leave our industry and this trend shows no signs of stopping. It is essential that we attract and retain talent if we are to continue successfully organising exhibitions and operating event venues.  The UFI HR Management Forum is a “must-attend” event for any professional wishing to gain insight into innovative talent retention and recruitment strategies, and to discover best-practice examples from across the exhibition industry and beyond.

 

Scheduled just prior to the UFI European Conference, participants can make the most of their trip to Maastricht by joining both events in the same week.

Module Sessions

  • 13 June 2023 at 12:30 - 17:00 UTC
  • 14 June 2023 at 09:00 - 12:30 UTC
8 UCP
credits
Education Partner

Language:

English

Format:

In-person

UFI Operations and Services Forum

The UFI Operations & Services Forum is a one-day event targeted at senior exhibition industry professionals from around the world.

 

The Forum is organised by UFI’s Operations and Services Working Group, a member-driven body comprising organizers, venues, and suppliers.

The Forum will take place from 13–14 June 2023, at the MECC Maastricht and is open to all industry professionals.

 

Scheduled just prior to the UFI European Conference, participants can make the most of their trip to Maastricht by joining both events in the same week.

Module Sessions

  • 13 June 2023 at 13:00 - 16:45 UTC
  • 14 June 2023 at 09:00 - 12:30 UTC
8 UCP
credits
Education Partner

Language:

English

Format:

In-person

UFI-Exhibition Management School (June 2023)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

19–29 June 2023
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online

UFI-Exhibition Management School (September 2023)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

18–28 September 2023
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online

Growth and recovery strategy post-covid

This course is designed to provide a deep dive into modern exhibition growth and recovery strategies. We will share global best-practice strategy approaches and analyse why they have been successful. Participants will have the opportunity to learn and discuss global strategy best-practice cases from recent years after a global pandemic.
o Strategy processes as a chance to collaborate and innovate
o Growth strategies to outperform market growth rates
o Portfolio strategies as an ongoing fine-tuning process
o Creation of portfolio strategies, collaborative portfolio management, agile resource balancing
o The principles of geo-adaptation vs. geo-cloning

Module Sessions

  • 05 October 2023 at 09:00 - 13:00 UTC
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Maximise revenue by moving beyond SQM sales & Commercial Change Management

A commercial strategy is more important than ever if companies are to recover quickly from the Covid-19 crisis. If the current global crisis can offer any silver linings for the exhibition industry, then it is the chance to develop new revenue streams and offer new services to our customers. However, developing compelling digital products that sell is not easy. The new offers have to be easy to understand and carry a clear benefit.

o    What are the most successfully performing hybrid products and how does the product pricing benchmark look like

o    How to move beyond the traditional SQM sales by combining easy to understand onsite and online products to customer journey packages

o    How to measure the commercial DNA of a show team or entire company

After completing this course, the participant will have in-depth knowledge to define B2B product packages that can perform and boost tradeshow revenues beyond normal SQM sales.

Module Sessions

  • 05 October 2023 at 14:00 - 18:00 UTC
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online