UCP – UFI Certified Professional

The UFI Certified Professional (UCP) designation is awarded to industry professionals who successfully complete one of the UFI foundation courses (Exhibition Management School or Venue Management School) and 16 UCP credit hours of modular training.
The specialisation modules are selected, topical offerings that allow participants to tailor the UCP experience to their area of expertise or interest.

UCP Programme

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AIPC Sales & Marketing Summit

After two years of absence, the AIPC Sales & Marketing Summit is back! You will be able to re-connect with your colleagues AND get a complete update on all the latest market conditions and strategies prior to the IMEX trade show. This is the place for centre sales and marketing executives to hear from colleagues, industry observers and representatives of key customer groups in anticipation of the important interactions the IMEX program delivers!

Bringing together more than 50 senior-level convention centre sales and marketing executives in a workshop setting, the Sales & Marketing Summit delivers relevant, up to date and insightful content and provides the perfect opportunity to see how market-
related issues are developing in other parts of the world.

The AIPC Sales and Marketing Summit has proven to be the perfect kick-off for member participation at IMEX and all the client and industry interactions it entails and we look forward to welcoming you back.

Module Sessions

  • 29 May 2022 at 09:30 - 17:30 UTC
6 UCP
credits
Education Partner

AIPC –The International Association of Convention Centres

Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognise excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this. AIPC recognises and actively promotes the essential role of the international meetings industry in supporting economic, academic and professional development in communities where its members are located, as well as enhancing global relations amongst diverse business and cultural interests worldwide.

Language:

English

Format:

In-person

UFI-Exhibition Management School (June 2022)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

20–30 June 2022
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online

Exhibition Strategy Creation

This course is designed to provide a deep dive into modern exhibition creation strategies. We will share global best-practice strategy approaches and analyse why they have been successful. Participants will have the opportunity to learn and discuss global strategy best-practice cases, including the following aspects:

    • Strategy processes as a chance to collaborate and innovate
    • Growth strategies to outperform market growth rates
    • Portfolio strategies as an ongoing fine-tuning process

After completing the course, participants will be equipped to adopt best-practice strategy techniques into their organisations using both quick wins and long-term improvements.

Module Sessions

  • 08 September 2022 at 09:00 - 13:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Exhibition Portfolio Management

This course looks at the secrets of portfolio management and how this can successfully trigger growth and customer satisfaction. Participants will have the chance to learn about and discuss the following aspects:

    • Creation of portfolio strategies
    • Collaborative portfolio management
    • A portfolio content and feature strategy
    • Agile portfolio resource balancing
    • The principles of geo-adaptation vs. geo-cloning

After completing the course, participants will be equipped to adopt a range of portfolio strategies, including quick wins and more substantial changes.

Module Sessions

  • 08 September 2022 at 14:00 - 18:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

How to maximise revenue by moving beyond SQM sales

If the current global crisis can offer any silver linings for the exhibition industry then it is the chance to develop new revenue streams and offer new services to our customers. However, developing compelling digital products that sell is not easy. The new offers have to be easy to understand and carry a clear benefit. This course will cover the following aspects:

    • How to translate customer needs into compelling products packages
    • What are the most successfully performing hybrid products and how does the product pricing benchmark look like
    • How to move beyond the traditional SQM sales by combining easy to understand onsite and online products to customer journey packages

After completing this course, the participant will have in-depth knowledge to define B2B product packages that can perform and boost tradeshow revenues beyond normal SQM sales.

Module Sessions

  • 09 September 2022 at 09:00 - 13:00 UTC
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

How to establish Commercial Change Management in the exhibition industry

A commercial strategy and company culture is more important than ever if companies are to recover quickly from the Covid-19 crisis. This course provides all the insights and tools needed for commercial change-management processes, including the following aspects:

  • How to measure the commercial DNA of a show team or entire company
  • Agile pipeline management
  • Agile rebooking strategies
  • Sales targeting and rewards

After completing the course, participants will be equipped to make immediate changes in their companies’ sales strategy and processes. They will also have the insight they need for a long-lasting commercial strategy change that will drive show profitability and quality.

Module Sessions

  • 09 September 2022 at 14:00 - 18:00 UTC
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

UFI-Exhibition Management School (September 2022)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

19–29 September 2022
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online

UFI-Exhibition Management School (February 2023)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

13–23 February 2023
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online

Virtual Events

As virtual and hybrid events continue to offer new avenues to expand global reach, develop new revenue streams, grow online communities, and provide increased analytics, it is crucial that event professionals have the skills to capitalize on these new opportunities.

The VEI certification training program will enable event professionals to produce and deliver exceptional digital event experiences.

The training is on-demand providing a learning experience tailored to your needs, at your own pace, and with 17 leading global subject matter experts you will benefit from a diverse range of specialist knowledge across all aspects of virtual and hybrid events.

  • Introduction to Virtual Events
  • Attracting Your Audience
  • Increasing Audience Engagement
  • Developing Strategic Content Design
  • Monetizing your Virtual Events
  • Mastering Sales Skills for Virtual Events
  • Choosing the Right Technology for Your Virtual Event
  • Executing Your Virtual Event On The Day
  • Measuring Success Post-Event
  • Building Your Online Event Community
  • An Introduction to Hybrid Events

Module Sessions

On-demand

16 UCP
credits
Education Partner

Virtual Event Institute

Virtual Events Institute delivers a global training programme for how to plan and execute successful digital events. Over 11 modules and 15 hours, with 17 subject matter experts as the trainers, the program provides solid learning on digital event best practice. Ranging from attracting your audience through to how to follow up for future event success.

Language:

English, Mandarin, Portuguese

Format:

Online