UCP – UFI Certified Professional

The UCP consists of two sections: the foundation programmes and the specialisation modules. To obtain the UCP designation you need to successfully complete the UFI foundation course and 16 hrs of modular training.

The specialisation modules are selected, topical offerings that allow participants to tailor the UCP experience to their area of expertise or interest.

UCP Modules

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AIPC Masterclass | Crisis Management (second edition)

Following the success of the last masterclass on Convention Centre Reopening Crisis Management masterclass, we’ve decided to launch the second edition.

This interactive crisis management workshop aims to help participants prepare for a smooth, successful venue reopening period. For many facilities and their management, challenges around changing reopening requirements, national vaccination programs, mutations of the Covid virus, stakeholder concerns, and media attention combine to give cause for concern around the time period in which reopening ‘towards full regular operations’ will take place. While the when and length and many of the particular risks around this timeframe will differ for each convention centre, including yours, there are also likely to be many common challenges.

The workshop will be given by Glenn Schoen of Boardroom@Crisis BV, specialized in crisis management processes, and Frank Peters of Virtus Communications, specialized in crisis communications.

 

 

Module Sessions

  • 06 September 2021 at 13:30 - 16:00 CEST
2.5 UCP
credits
Education Partner

AIPC –The International Association of Convention Centres

Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognise excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this. AIPC recognises and actively promotes the essential role of the international meetings industry in supporting economic, academic and professional development in communities where its members are located, as well as enhancing global relations amongst diverse business and cultural interests worldwide.

Language:

English

Format:

Online

Virtual Events

As virtual and hybrid events continue to offer new avenues to expand global reach, develop new revenue streams, grow online communities, and provide increased analytics, it is crucial that event professionals have the skills to capitalize on these new opportunities.

The VEI certification training program will enable event professionals to produce and deliver exceptional digital event experiences.

The training is on-demand providing a learning experience tailored to your needs, at your own pace, and with 17 leading global subject matter experts you will benefit from a diverse range of specialist knowledge across all aspects of virtual and hybrid events.

  • Introduction to Virtual Events
  • Attracting Your Audience
  • Increasing Audience Engagement
  • Developing Strategic Content Design
  • Monetizing your Virtual Events
  • Mastering Sales Skills for Virtual Events
  • Choosing the Right Technology for Your Virtual Event
  • Executing Your Virtual Event On The Day
  • Measuring Success Post-Event
  • Building Your Online Event Community
  • An Introduction to Hybrid Events

Module Sessions

On-demand

16 UCP
credits
Education Partner

Virtual Event Institute

Virtual Events Institute delivers a global training programme for how to plan and execute successful digital events. Over 11 modules and 15 hours, with 17 subject matter experts as the trainers, the program provides solid learning on digital event best practice. Ranging from attracting your audience through to how to follow up for future event success.

Language:

English, Mandarin, Portuguese

Format:

Online

Exhibition Strategy Creation

This course is designed to provide a deep dive into modern exhibition creation strategies. We will share global best-practice strategy approaches and analyse why they have been successful. Participants will have the opportunity to learn and discuss global strategy best-practice cases, including the following aspects:

  • Strategy processes as a chance to collaborate and innovate
  • Growth strategies to outperform market growth rates
  • Portfolio strategies as an ongoing fine-tuning process

After completing the course, participants will be equipped to adopt best-practice strategy techniques into their organisations using both quick wins and long-term improvements.

Module Sessions

  • 08 September 2021 at 09:00 - 13:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Exhibition Portfolio Management

This course looks at the secrets of portfolio management and how this can successfully trigger growth and customer satisfaction. Participants will have the chance to learn about and discuss the following aspects:

  • Creation of portfolio strategies
  • Collaborative portfolio management
  • A portfolio content and feature strategy
  • Agile portfolio resource balancing
  • The principles of geo-adaptation vs. geo-cloning

After completing the course, participants will be equipped to adopt a range of portfolio strategies, including quick wins and more substantial changes.

Module Sessions

  • 08 September 2021 at 14:00 - 18:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Digital Innovation for the Exhibition Industry

Digital innovation is becoming increasingly important. The exhibition industry has taken great steps forward since Covid-19 hit but it has also encountered barriers when it comes to replicating the success of live shows in the digital space. This course focuses on the following aspects:

  • A digital innovation process to gain customer satisfaction
  • How to use AI to support live shows
  • Digital strategies to combine hybrid and live events into a holistic customer value proposition
  • Monetisation of hybrid events

After completing the course, participants will have the in-depth knowledge and tools needed to drive digital innovation, as well as customer satisfaction and monetisation.

Module Sessions

  • 09 September 2021 at 09:00 - 14:00 CEST
5 UCP
credits
Education Partner

MBB-Consulting Group

MBB-Consulting Group:

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Commercial Exhibition Strategy / Budgeting and Pricing

A commercial strategy and company culture is more important than ever if companies are to recover quickly from the Covid-19 crisis. This course provides all the insights and tools needed for commercial change-management processes, including the following aspects:

  • Setting up flexible sales resources
  • Agile pipeline management
  • Agile rebooking strategies
  • Sales targeting and rewards

After completing the course, participants will be equipped to make immediate changes in their companies’ sales strategy and processes. They will also have the insight they need for a long-lasting commercial strategy change that will drive show profitability and quality.

Module Sessions

  • 09 September 2021 at 14:00 - 18:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

MBB-Consulting Group:

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Profitable Influencing

Whether it’s in the board room or on the sales floor, opportunities to influence effectively are often missed. This session uncovers how adopting a multi layered approach, enables you to influence even the most challenging individuals and groups. We demonstrate how to consistently develop strong relationships that ultimately build highly beneficial, long term partnerships.

Module Sessions

  • 15 September 2021 at 12:00 - 16:00 UTC
4 UCP
credits
Education Partner

Rego

Rego delivers innovative sales and service solutions for virtual, hybrid and live events and exhibitions. Through The Rego Approach©, we empower individuals and organisations to build better relationships, attain higher levels of performance and achieve stellar results.

Language:

English

Format:

Online

Event Re-fresh

Post Covid how do we refresh our thinking about a pre-existing events or exhibitions? How can we ensure we create new ideas and themes for our events?

How to re-launch an existing show or create a new show idea?

Building a clear vision/mission for the event and developing a strong community and a compelling story for both exhibitors and visitors.
– Key ingredients to great events
– Coming up with New ideas for your events – defining needs, creating value propositions, Selling and USPs
– Storytelling your event concept
The aim of this course is to ‘Creating a Fresh event story after Covid’.

Module Sessions

  • 21 September 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire. Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Frazer Chesterman and Marcus Timson

Language:

English

Format:

Online

Event Sales – Developing Personal Sales Skills and Techniques for Selling Events Profitably

An interactive learning programme, exploring individual selling styles and their application in today’s event sales environment.

Exploring the role and expectations of the exhibition sales professional
• Identifying a framework for the professional sales presentation
• Investigating the skills of fact-finding and the contribution to the sales process.
• Reviewing the event sales story, highlighting USP’s, benefits and value
• Developing responses for handling objections, building urgency and closing the sale

Module Sessions

  • 22 September 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire.
Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Paul Streeter and Frazer Chesterman.

Language:

English

Format:

Online

AIPC Academy 2021

Celebrating 15 Years of Professional Development.
The AIPC Academy is the only comprehensive professional development program specifically serving the needs of international convention centre managers! Designed to address the critical need for centres to maintain fully qualified staff in a highly competitive industry, the AIPC Academy provides a targeted, cost effective form of training and development along with the means to establish the kind of industry networks that facilitate future professional growth.

Using a diverse international faculty and range of guest presenters, it offers a full curriculum and a comprehensive industry overview with ongoing updates of all key areas of centre management, operations, finances and marketing. Since its inception, program graduate surveys have consistently rated the program as a “must do”, and it continues to evolve its content to ensure an effective and comprehensive learning experience.

The evolving program format has also been designed to encourage attendees to return to the Academy on a regular basis in order to further upgrade their knowledge and grow their understanding of rapidly changing issues specific to convention centre management.

The AIPC Academy takes place at the Dolce la Hulpe, a dedicated training facility near Brussels that provides a perfect learning environment with full technical facilities along with sophisticated accommodation and services.

The AIPC Academy program offers the best possible investment a centre can make in the creation of fully professional management staff with the potential to play a positive role in the future of your facility and its programs in these challenging times!

LOCATION: Brussels, Belgium

Module Sessions

3–8 October 2021
16 UCP
credits
Education Partner

AIPC –The International Association of Convention Centres

Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognise excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this. AIPC recognises and actively promotes the essential role of the international meetings industry in supporting economic, academic and professional development in communities where its members are located, as well as enhancing global relations amongst diverse business and cultural interests worldwide.

Language:

English

Format:

In-person

The Future of Work- Remote Management

The Future of Work- Remote Management After a historic shift in the job market, it’s estimated that 70% of the workforce will be working remotely at least five days a month by 2025. This trend towards hybrid working brings an opportunity to renegotiate the psychological contract between employer and employee. In this session, you will: Discover factors that can lead to hybrid working going wrong, and how to get it right; Draw on the psychology of human behaviour and behavioural science; Learn to empower teams through leveraging hybrid working into a high-performance, mutually beneficial strategy, rather than a liability.

Module Aims:

1. To understand the key concepts, advantages and challenges of remote working

2. Learn how to manage yourself and work effectively as a team in a remote and/or hybrid environment.

3. Understand how to balance giving your employees what they need and what your business needs for the future.

4. Building an awareness of new leadership challenges and solutions within the hybrid working environment.

5. Learn a practical strategy to build commitment, productivity and employee wellbeing, whilst reaping the benefits of hybrid working

This session is highly interactive with time built in to accommodate both group and individual discussion and a series of exercises and breakout discussions, designed to help re-enforce the learning.

Module Sessions

  • 12 October 2021 at 12:00 - 16:00 UTC
4 UCP
credits
Education Partner

Rego

Rego delivers innovative sales and service solutions for virtual, hybrid and live events and exhibitions. Through The Rego Approach©, we empower individuals and organisations to build better relationships, attain higher levels of performance and achieve stellar results.

Language:

English

Format:

Online

Event Re-fresh

Post Covid how do we refresh our thinking about a pre-existing events or exhibitions? How can we ensure we create new ideas and themes for our events?

How to re-launch an existing show or create a new show idea?

Building a clear vision/mission for the event and developing a strong community and a compelling story for both exhibitors and visitors.
– Key ingredients to great events
– Coming up with New ideas for your events – defining needs, creating value propositions, Selling and USPs
– Storytelling your event concept
The aim of this course is to ‘Creating a Fresh event story after Covid’.

Module Sessions

  • 19 October 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire. Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Frazer Chesterman and Marcus Timson

Language:

English

Format:

Online

Event Sales – Developing Personal Sales Skills and Techniques for Selling Events Profitably

An interactive learning programme, exploring individual selling styles and their application in today’s event sales environment.

Exploring the role and expectations of the exhibition sales professional
• Identifying a framework for the professional sales presentation
• Investigating the skills of fact-finding and the contribution to the sales process.
• Reviewing the event sales story, highlighting USP’s, benefits and value
• Developing responses for handling objections, building urgency and closing the sale

Module Sessions

  • 27 October 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire.
Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Paul Streeter and Frazer Chesterman.

Language:

English

Format:

Online