UCP – UFI Certified Professional

The UCP consists of two sections: the foundation programmes and the specialisation modules. To obtain the UCP designation you need to successfully complete the UFI foundation course and 16 hrs of modular training.

The specialisation modules are selected, topical offerings that allow participants to tailor the UCP experience to their area of expertise or interest.

UCP Modules

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Profitable influencing

Whether it’s in the board room or on the sales floor, opportunities to influence effectively are often missed. This session uncovers how adopting a multi layered approach, enables you to influence even the most challenging individuals and groups. We demonstrate how to consistently develop strong relationships that ultimately build highly beneficial, long term partnerships.

Module Sessions

  • 12 May 2021 at 08:00 - 10:00 CEST
  • 13 May 2021 at 08:00 - 10:00 CEST
4 UCP
credits
Education Partner

Rego

Rego delivers innovative sales and service solutions for virtual, hybrid and live events and exhibitions. Through The Rego Approach©, we empower individuals and organisations to build better relationships, attain higher levels of performance and achieve stellar results.

Language:

English

Format:

Online

Virtual Events

As virtual and hybrid events continue to offer new avenues to expand global reach, develop new revenue streams, grow online communities, and provide increased analytics, it is crucial that event professionals have the skills to capitalize on these new opportunities.

The VEI certification training program will enable event professionals to produce and deliver exceptional digital event experiences.

The training is on-demand providing a learning experience tailored to your needs, at your own pace, and with 17 leading global subject matter experts you will benefit from a diverse range of specialist knowledge across all aspects of virtual and hybrid events.

  • Introduction to Virtual Events
  • Attracting Your Audience
  • Increasing Audience Engagement
  • Developing Strategic Content Design
  • Monetizing your Virtual Events
  • Mastering Sales Skills for Virtual Events
  • Choosing the Right Technology for Your Virtual Event
  • Executing Your Virtual Event On The Day
  • Measuring Success Post-Event
  • Building Your Online Event Community
  • An Introduction to Hybrid Events

Module Sessions

On-demand

16 UCP
credits
Education Partner

Virtual Event Institute

Virtual Events Institute delivers a global training programme for how to plan and execute successful digital events. Over 11 modules and 15 hours, with 17 subject matter experts as the trainers, the program provides solid learning on digital event best practice. Ranging from attracting your audience through to how to follow up for future event success.

Language:

English, Mandarin, Portuguese

Format:

Online

Leading and Managing in a Virtual Environment

Unexpected change often creates opportunities that pave the way towards more efficient ways of working. This session is a deep dive into understanding the motivating factors that determine how best to engage individuals and teams virtually, whilst addressing the ever growing spectre of presenteeism and its long term effects. The potential cost advantages of working remotely can only be realised if people are inspired to optimise their performance.

Module Sessions

  • 19 May 2021 at 08:00 - 10:00 CEST
  • 20 May 2021 at 08:00 - 10:00 CEST
4 UCP
credits
Education Partner

Rego

Rego delivers innovative sales and service solutions for virtual, hybrid and live events and exhibitions. Through The Rego Approach©, we empower individuals and organisations to build better relationships, attain higher levels of performance and achieve stellar results.

Language:

English

Format:

Online

Exhibit Sales Roundtable (ESR)

Serving the U.S. exhibition and convention industry, Exhibit Sales Roundtable (ESR) Virtual is a facilitated information-sharing experience for executives, managers, and professionals responsible for exhibit and sponsorship sales.

Focused on practices of the most successful events, ESR creates a fast-paced environment for exploring exclusive research, exchanging field-tested sales tactics, and creating career contacts with a small group of like-minded professionals and experts. A select group of approximately 30 forward-thinkers network and learn through facilitated discussion, information sharing, and guidance from experts.

Every ESR client takes away lasting career contacts, action-ready tactics, and fresh insights for finding, closing, renewing, and upgrading customers and prospects. ESR is facilitated by Sam Lippman.

Module Sessions

  • 17 June 2021 at 10:45 - 13:30 UTC
4 UCP
credits
Education Partner

Lippman Connects

Lippman Connects produces networking and information sharing experiences for the exhibition and convention industry. Lippman Connects events bring together executives, managers, and professionals from associations and independent event organizers from across the United States and across borders. Best known for Exhibition and Convention Executives Forum (ECEF), Lippman Connects also produces Large Show Roundtable (LSR), Attendee Acquisition Roundtable (AAR), Exhibit Sales Roundtable (ESR), and Digital Summit.

Every Lippman Connects event is moderated and facilitated by Founder and President Sam Lippman. Sam is an active member of the International Association of Exhibition and Events (IAEE), Professional Convention Management Association (PCMA), and the Society of Independent Show Organizers (SISO). Sam is a proponent of better education for the exhibition industry, and was presented an IAEE Merit Award for his contributions.

Language:

English

Format:

Online

Attendee Acquisition Roundtable (AAR)

Serving the U.S. exhibition and convention industry, Attendee Acquisition Roundtable Virtual is a facilitated information-sharing and networking experience for executives, managers, marketers, public relations professionals, digital and data specialists, creative professionals, social media specialists, list/Db managers, research professionals, and content developers.

Explore best and emerging practices for finding, attracting, and retaining attendees to grow events. Take away fresh tactics you can adopt or adapt from successful exhibitions and conferences from across the United States and abroad. Make valuable career connections with a small group of forward-thinking professionals from associations and independent event organizers. AAR is facilitated by Sam Lippman.

Module Sessions

  • 22 July 2021 at 10:45 - 13:30 UTC
4 UCP
credits
Education Partner

Lippman Connects

Lippman Connects produces networking and information sharing experiences for the exhibition and convention industry. Lippman Connects events bring together executives, managers, and professionals from associations and independent event organizers from across the United States and across borders. Best known for Exhibition and Convention Executives Forum (ECEF), Lippman Connects also produces Large Show Roundtable (LSR), Attendee Acquisition Roundtable (AAR), Exhibit Sales Roundtable (ESR), and Digital Summit.

Every Lippman Connects event is moderated and facilitated by Founder and President Sam Lippman. Sam is an active member of the International Association of Exhibition and Events (IAEE), Professional Convention Management Association (PCMA), and the Society of Independent Show Organizers (SISO). Sam is a proponent of better education for the exhibition industry, and was presented an IAEE Merit Award for his contributions.

Language:

English

Format:

Online

Exhibition Strategy Creation

This course is designed to provide a deep dive into modern exhibition creation strategies. We will share global best-practice strategy approaches and analyse why they have been successful. Participants will have the opportunity to learn and discuss global strategy best-practice cases, including the following aspects:

  • Strategy processes as a chance to collaborate and innovate
  • Growth strategies to outperform market growth rates
  • Portfolio strategies as an ongoing fine-tuning process

After completing the course, participants will be equipped to adopt best-practice strategy techniques into their organisations using both quick wins and long-term improvements.

Module Sessions

  • 08 September 2021 at 09:00 - 13:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Exhibition Portfolio Management

This course looks at the secrets of portfolio management and how this can successfully trigger growth and customer satisfaction. Participants will have the chance to learn about and discuss the following aspects:

  • Creation of portfolio strategies
  • Collaborative portfolio management
  • A portfolio content and feature strategy
  • Agile portfolio resource balancing
  • The principles of geo-adaptation vs. geo-cloning

After completing the course, participants will be equipped to adopt a range of portfolio strategies, including quick wins and more substantial changes.

Module Sessions

  • 08 September 2021 at 14:00 - 18:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Digital Innovation for the Exhibition Industry

Digital innovation is becoming increasingly important. The exhibition industry has taken great steps forward since Covid-19 hit but it has also encountered barriers when it comes to replicating the success of live shows in the digital space. This course focuses on the following aspects:

  • A digital innovation process to gain customer satisfaction
  • How to use AI to support live shows
  • Digital strategies to combine hybrid and live events into a holistic customer value proposition
  • Monetisation of hybrid events

After completing the course, participants will have the in-depth knowledge and tools needed to drive digital innovation, as well as customer satisfaction and monetisation.

Module Sessions

  • 09 September 2021 at 09:00 - 14:00 CEST
5 UCP
credits
Education Partner

MBB-Consulting Group

MBB-Consulting Group:

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Commercial Exhibition Strategy / Budgeting and Pricing

A commercial strategy and company culture is more important than ever if companies are to recover quickly from the Covid-19 crisis. This course provides all the insights and tools needed for commercial change-management processes, including the following aspects:

  • Setting up flexible sales resources
  • Agile pipeline management
  • Agile rebooking strategies
  • Sales targeting and rewards

After completing the course, participants will be equipped to make immediate changes in their companies’ sales strategy and processes. They will also have the insight they need for a long-lasting commercial strategy change that will drive show profitability and quality.

Module Sessions

  • 09 September 2021 at 14:00 - 18:00 CEST
4 UCP
credits
Education Partner

MBB-Consulting Group

MBB-Consulting Group:

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online

Event Re-fresh

Post Covid how do we refresh our thinking about a pre-existing events or exhibitions? How can we ensure we create new ideas and themes for our events?

How to re-launch an existing show or create a new show idea?

Building a clear vision/mission for the event and developing a strong community and a compelling story for both exhibitors and visitors.
– Key ingredients to great events
– Coming up with New ideas for your events – defining needs, creating value propositions, Selling and USPs
– Storytelling your event concept
The aim of this course is to ‘Creating a Fresh event story after Covid’.

Module Sessions

  • 21 September 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire. Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Frazer Chesterman and Marcus Timson

Language:

English

Format:

Online

Event Sales – Developing Personal Sales Skills and Techniques for Selling Events Profitably

An interactive learning programme, exploring individual selling styles and their application in today’s event sales environment.

Exploring the role and expectations of the exhibition sales professional
• Identifying a framework for the professional sales presentation
• Investigating the skills of fact-finding and the contribution to the sales process.
• Reviewing the event sales story, highlighting USP’s, benefits and value
• Developing responses for handling objections, building urgency and closing the sale

Module Sessions

  • 22 September 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire.
Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Paul Streeter and Frazer Chesterman.

Language:

English

Format:

Online

Event Re-fresh

Post Covid how do we refresh our thinking about a pre-existing events or exhibitions? How can we ensure we create new ideas and themes for our events?

How to re-launch an existing show or create a new show idea?

Building a clear vision/mission for the event and developing a strong community and a compelling story for both exhibitors and visitors.
– Key ingredients to great events
– Coming up with New ideas for your events – defining needs, creating value propositions, Selling and USPs
– Storytelling your event concept
The aim of this course is to ‘Creating a Fresh event story after Covid’.

Module Sessions

  • 19 October 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire. Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Frazer Chesterman and Marcus Timson

Language:

English

Format:

Online

Event Sales – Developing Personal Sales Skills and Techniques for Selling Events Profitably

An interactive learning programme, exploring individual selling styles and their application in today’s event sales environment.

Exploring the role and expectations of the exhibition sales professional
• Identifying a framework for the professional sales presentation
• Investigating the skills of fact-finding and the contribution to the sales process.
• Reviewing the event sales story, highlighting USP’s, benefits and value
• Developing responses for handling objections, building urgency and closing the sale

Module Sessions

  • 27 October 2021 at 09:00 - 13:00 BST
4 UCP
credits
Education Partner

FM Future Business Development Training

FM Future works with people and businesses that have ambition, an openness to move out of their comfort zone, and a desire to succeed and grow by utilising the power of communication to connect and inspire.
Why do we do it? Because we like to see people and companies grow through our help and collaboration.
We are accomplished trainers and exhibition specialists with over 25 years’ experience in the events and media world.
With a focus on innovation, leadership, storytelling, and sales growth our sessions regularly inspire delegates and provoke thoughts, ideas, and action. Our success has been built upon successful sales and business development, as well as launching new events, conferences and exhibitions around the world. Selling new ideas and products is challenging and inspiring. We draw upon our experience of launching and growing show businesses and deliver lively, engaging and powerful sales training workshops.
This course will be delivered by Paul Streeter and Frazer Chesterman.

Language:

English

Format:

Online