UCP journey in Malaysia

Supported by

3-week journey starting 4th July 2023

If you are looking to:
–  enhance your skills, knowledge, and expertise in the dynamic world of exhibitions,
–  stay at the forefront of the exhibition industry,
–  make valuable connections with peers in the industry,
–  become part of a global network,

then, this journey is the perfect fit for you.

Led by industry experts, our programme covers a range of critical topics and is designed to equip you with the latest industry insights, best practices, and innovative strategies to help you excel in your role.
With a blend of interactive workshops, discussions, and real-world examples, you’ll gain practical skills and knowledge that you can immediately apply in your day-to-day work.

Target group: mid to senior representatives from exhibition organizing companies

The UCP journey consists of two steps:

Step 1

Onsite Exhibition Management School
On 4-5-6 July 2023, at JW Marriott Kuala Lumpur
20 hours (3 full days)
In English

8 different topics delivered by global and regional industry experts: Agile Cross-Sales Strategies, Customer Centricity & Care, Cross-Channel Exhibition Marketing, Digital Innovation, Human Resources & Leadership, Global Business Development, Budget and P & L, Strategy Creation and Development

Step 2

Live instructor-led online topical modules
Online from 10 to 21 July
16 hours (2-hour sessions across 2 weeks’ time)
In English

4 different topics delivered by global industry experts*: Crisis Management, Sustainable Development, Marketing of exhibitions, Leadership

Upon completion of these 2 steps, you will be awarded the UFI Certified Professional designation; a symbol of quality, expertise, and innovation within the industry; and you will become a part of a growing global community of professionals with high standards and a shared commitment to excellence in the exhibitions industry.