When we launched the “UFI/Explori Global Visitor Insights“ report in 2016, the feedback was overwhelming. And we were asked frequently to provide similar data on “the flip side of the
coin” – the exhibitors.
So here we are with a close and analytical look at the other customer group our industry depends on – the exhibitors.
UFI has again teamed up with our research partner, Explori, to analyse post show surveys from over 1,000 shows that took place in over 40 countries, from a cross section of sectors and sizes. We have analysed this dataset and can draw robust conclusions about the experiences and intentions of exhibitors around the world. We then went a step further, as we wanted to add the perspectives of the exhibition organisers as well. Therefore, we added in depth interviews with 57 exhibition directors from 17 countries.
The results of all of this is this report. Of course, not one show, one organiser, one region are alike, and as expected, the results show a large diversity. It also shows that there is, overall, room for improvement in terms of exhibitor advocacy. The detailed analysis shows some good practices in order to contribute to satisfaction and growth.
We hope that this kind of research will help you and our industry.