This study is unprecedented in its scale and scope, with more than 13,000 answers combined with in depth interviews from 29 event directors and senior marketers. Obviously, not all shows, industry sectors and venues are alike. In this report, we have aggregated these 13,000 experiences, insights, and commentaries, based on the nationalities of the show visitor. We believe that those consolidated results indicate important issues, and although many findings are positive for the exhibition medium, some results also highlight several challenging areas.
Global Visitor Insights
Data driven research reports on visitor feedback from exhibitions across the world.