UCP – UFI Certified Professional

The UFI Certified Professional (UCP) designation is awarded to industry professionals who successfully complete one of the UFI foundation courses (Exhibition Management School or Venue Management School) and 16 UCP credit hours of modular training.
The specialisation modules are selected, topical offerings that allow participants to tailor the UCP experience to their area of expertise or interest.

UCP Programme

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UFI-Exhibition Management School (September 2023)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

18–28 September 2023
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online
Register for this course

Growth and recovery strategy post-covid

This course is designed to provide a deep dive into modern exhibition growth and recovery strategies. We will share global best-practice strategy approaches and analyse why they have been successful. Participants will have the opportunity to learn and discuss global strategy best-practice cases from recent years after a global pandemic.
o Strategy processes as a chance to collaborate and innovate
o Growth strategies to outperform market growth rates
o Portfolio strategies as an ongoing fine-tuning process
o Creation of portfolio strategies, collaborative portfolio management, agile resource balancing
o The principles of geo-adaptation vs. geo-cloning

Module Sessions

  • 05 October 2023 at 09:00 - 13:00 UTC
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online
Register for this course

Maximise revenue by moving beyond SQM sales & Commercial Change Management

A commercial strategy is more important than ever if companies are to recover quickly from the Covid-19 crisis. If the current global crisis can offer any silver linings for the exhibition industry, then it is the chance to develop new revenue streams and offer new services to our customers. However, developing compelling digital products that sell is not easy. The new offers have to be easy to understand and carry a clear benefit.

o    What are the most successfully performing hybrid products and how does the product pricing benchmark look like

o    How to move beyond the traditional SQM sales by combining easy to understand onsite and online products to customer journey packages

o    How to measure the commercial DNA of a show team or entire company

After completing this course, the participant will have in-depth knowledge to define B2B product packages that can perform and boost tradeshow revenues beyond normal SQM sales.

Module Sessions

  • 05 October 2023 at 14:00 - 18:00 UTC
4 UCP
credits
Education Partner

MBB-Consulting Group

At MBB-Consulting Group, we specialise in advising the international exhibitions, events, services, and e-business sectors. We help our clients to develop their shows into must- and want-attend events for the next generation of decision-makers. Our consultancy arm covers five distinct areas: strategy; business recovery and agility; sales and pricing; M&A and due diligence; and digital. Under the name MBB-Tradeshow Education, we run a range of training courses for industry professionals. One of our major projects is to co-manage the Exhibition Management School in partnership with industry association UFI. What’s more, we run the Exhibition Think Tank Club as a platform to innovate and collaborate within the exhibition sector.

Language:

English

Format:

Online
Register for this course

UFI-Exhibition Management School (March 2024)

The industry education programme for exhibition organisers.
The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers.
Topics of the Programme:
· Agile Cross-Sales Strategies
· Budget and P&L
· Customer Centricity & Care
· Cross-Channel Exhibition Marketing
· Digital Innovation
· Global Business Development
· Human Resources & Leadership
· Strategy Creation and Development
The UFI-EMS is part of the UFI Certified Professional designation and awards 20 foundation credits.

Module Sessions

11–21 March 2024
20 UCP
credits
Education Partner

UFI and MBB-Consulting Group

UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS).
Delivered by a faculty of industry experts, the UFI-EMS will combine both global insights and regional expertise – following the clearly articulated need for education that adapts a global curriculum to the specific regional and local needs.

Language:

English

Format:

Online
Register for this course