Media Releases

UFI European Conference concludes on a high note, characterized by a sense of optimism for the future of the industry

– Over 170 expert industry professionals from 25 countries participated

– Expert speakers from inside and outside the industry shared their vision for the future of the industry


Paris, France – 11 May 2022: The 2022 UFI European Conference took place over the course of three days, putting the spotlight on important industry topics and challenges faced by exhibition and event industry professionals. UFI, The Global Association of the Exhibition Industry, identified key themes of discussion, including post-pandemic recovery, new business models, the talent crisis, net zero and other sustainable questions. The event, which took place in Poznan, Poland, was hosted by Grupa MTP and offered a blend of keynote sessions, interactive workshops, networking and social activities.

The Conference opened with guest speaker Paddy Cosgrave, founder and CEO of Web Summit, who discussed his take for the future of live events. During the interview he predicted: “I think we will keep running live events, but we are also always making solutions, technology, that can make the events even better.”

Other speakers included Misa Labarile from the European Commission, who talked about the new green & digital transition in the EU; Heiko Liemer from Bosch, who presented his support for live events as an exhibitor during a conversation with IAA Mobility Director Christine von Breitenbuch, and AMR International’s Denzil Rankine, who discussed how companies can transform at scale and speed. The conference was moderated by international speaker and moderator DanRam.

The format of the conference continues to evolve to better serve delegates, this time including a speed networking session, organised in collaboration with London-based industry recruitment agency Expocast, and the first live Exhibition Think Tank workshop.

UFI also welcomed to Poznan the six recipients of the association’s 2022 Next Generation Leadership grant, who have begun their nine-month leadership programme, culminating in the 89th UFI Global Congress in Muscat, Sultanate of Oman in November of this year.


Hosts Grupa MTP gives back to the community

The conference host Grupa MTP, like many venues in Poland and across Europe, addressed the current crisis in neighbouring Ukraine, sharing how they have been providing support for refugees. CEO Tomasz Kobierski presented, with Natalia Urbanksa-Guss of Inspire Foundation their humanitarian initiatives in Poznan. Many delegates followed the host’s appeal and brought personal donations to Poznan.

On Thursday, 200,000 euros worth of supplies arrived at the venue in six cargo truck convoy from Fondazione Fiera Milano in Italy.

Announcing the support, Fondazione Fiera Milano says: “The initiative gives continuity to the solidarity response that Fondazione Fiera Milano wished to give to the appeal launched by the Warsaw Fair through UFI (UFI – The Global Association of the Exhibition Industry)… in line with its mission which includes support for territories and communities…. The response of companies and organizations has been prompt and generous: since the start of the solidarity initiative, a total of over 100 tonnes of basic necessities have been collected including food and hygiene products, diapers, glasses, plates and disposable bowls. In addition to blankets, sleeping bags, toys.”

Grupa MTP, in celebrating their 100-year anniversary, invited delegates to recognise the occasion with a number of initiatives, including planting trees in the “UFI Pocket Garden” in the heart of their fairground.

Underlining the strong collaboration between the city of Poznan and Grupa MTP, city leaders joined the regular UFI Sports Club activities. Board member Marian Gorynia participated in the traditional UFI Running Club outing, while, at the inaugural UFI Cycling Club, the Mayor of Poznan, Jacek Jaśkowiak, led delegates on a bike tour around the city.


Nick Dugdale-Moore, UFI Regional Director, Europe, says: “We were delighted to welcome our members and the wider community to Poznan for the European Conference. The power of meeting in person was plain to see as delegates were visibly happy to be able to reconnect after a long period apart to network, learn and share ideas. It was quite emotional and humbling to learn about how our hosts Grupa MTP and other members in Poland and around Europe have been supporting refugees from Ukraine, but despite this, there is a sense of optimism for our industry as we emerge from the pandemic. Thanks to everyone who came, and a special thanks to our hosts Grupa MTP for allowing us to share their 100-year anniversary with them in style.”


Tomasz Kobierski, CEO, Grupa MTP comments: “We were delighted to welcome the UFI community to Poznan, to meet in person once again after such a long time apart.   For us it was an extra special occasion as we were marking our 100-year anniversary, and we hope that our guests enjoyed our hospitality and got to know our beautiful city, while learning and making new business connections at the conference.  We are ready and waiting to welcome you back to Poznan soon!”


The UFI European Conference takes place annually in May or June. In 2020 and 2021, due to COVID-19 related travel restrictions, the conference was held digitally. It has previously been hosted in Birmingham (2019), Verona (2018), Cologne (2017), Basel (2016) and Istanbul (2015). It is open to both UFI members and non-members and attracts a growing number of industry leaders from organisers, venues and service providers.



– UFI European Conference visual

UFI European Conference photos

UFI European Conference wrap-up video

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UFI opens Global Congress 2022 registrations

– The 89th UFI Global Congress will take place in person, on 14-17 November 2022, in Muscat, Sultanate of Oman

– It is the first UFI Global Congress in ten years to be held in the Middle East

– It will bring together hundreds of delegates from the global exhibition industry

Paris, France – 6 May 2022: Registrations are now open for the UFI Global Congress 2022. Taking place in Muscat, Sultanate of Oman, on 14-17 November 2022, it is the “must-attend” annual event for the global exhibition industry. Exclusive to UFI members, hundreds of industry leaders from around the world are expected to attend.

Hosted by Oman Convention & Exhibition Centre (OCEC) in Muscat, Sultanate of Oman, this year’s Congress is the first UFI Global Congress in ten years to take place in the Middle-East. The Sultanate is a diverse nation, ideally situated on the Arabian Peninsula, and rich in both history and culture.

“We are excited to welcome the Congress’ delegates from around the world and look forward to providing them with an unforgettable experience. Team Oman will ensure that each guest will receive a very special welcome in this destination renowned for traditional Omani hospitality”, says Eng. Said Al Shanfari, CEO, Oman Convention & Exhibition Centre.

As the sector continues its speedy recovery from the impact of the global pandemic, leaders from the regional and international exhibition sector will gather in Muscat. Offering unique content and keynote speakers from inside and outside the sector, the Congress will look at the future of the industry. Alongside networking opportunities, attendees will have the chance to exchange lessons learned, and gain new insights and ideas.

“This year, more than ever, the UFI Global Congress will offer a safe and memorable experience. UFI’s 89th Global Congress in Muscat is the opportunity to reconnect with exhibition industry peers and shape the future of our industry. We’re looking forward to welcoming industry professionals from all over the world, in person.” says Monica Lee-Müller, UFI President.

Participants from UFI member companies can now secure their place at:

Thanks to the collaboration between their respective associations, members of ICCA, AIPC, and SISO are also eligible to attend.

The UFI Global Congress takes place in either October or November every year, in trade show destinations around the world. In 2019, the event was hosted in Bangkok, Thailand. In 2020, due to COVID-19 related global travel restrictions, the Congress went digital, with programming from Hong Kong, Dubai, London, and Bogota. In 2021, it was hosted in Rotterdam, The Netherlands. In 2023, the event will be hosted in Las Vegas, USA.

Open to more than 50,000 industry professionals who work for UFI member companies globally, the UFI Global Congress is known as the exhibition industry’s largest global meeting of the year, combining international networking with experts’ content. It’s an opportunity to gain insight into topics of strategic interest, to learn about new trends, and to discuss the challenges facing the exhibition industry.

Attachment:– 2022 UFI Global Congress visual

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