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UFI releases first Industry Partners Benchmark Survey

– Exhibition organisers and venue operators state that service providers have a relatively high impact on overall event success.

– Satisfaction with service providers within the industry is relatively high, whilst the length of collaboration between clients and customers has a big impact on overall satisfaction levels.

– Key areas of investment over the next 12-18 months are perceived to be marketing and communications, and event technology and software.

Paris – 19 January 2021: Exhibition organisers and venue operators state that service providers have a relatively high impact on overall event success. This is a core finding from the first edition of the new Industry Partners Benchmark Survey, released by UFI, the Global Association of the Exhibition Industry.

Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. More than 200 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.

“We believe this is the first survey of its kind in our industry to focus on the value that organisers place on their suppliers. The survey will be of great interest to suppliers and partners worldwide, by providing key insights into the true nature of the relationships between organisers and the companies that support their events,” says Ravinder Sethi, Chair of UFI’s Industry Partners Working Group.

The survey demonstrates that industry partners are regarded as an essential and valuable component of the exhibition industry, with overall satisfaction levels with regard to service delivery being relatively high. The results also indicate that some of the less-utilised services may have a stronger impact on the outcome of an event than those more heavily relied upon, while the duration of cooperation between industry partners and their customers has a strong positive correlation to satisfaction levels.

Despite the overall positive feedback, the survey highlights a demand for more innovation from industry partners, and indicates that an increase in data sharing between industry partners and their customers could bring additional value.

“This survey is a result of UFI’s Industry Partners Working Group, which has been set up for and run by our industry partner members – a diverse group of motivated industry experts offering a broad range of services. The collaboration between organisers, venues and service partners is more important than ever, now that we are dealing with the fallout from the COVID-19 pandemic,” says UFI President Anbu Varathan.

The Industry Partners Benchmark Survey was conducted at the beginning of the COVID-19 pandemic in 2020. The Industry Partners Working Group is dedicated to running the survey on a regular basis, in order to reflect the ongoing challenges and impact on the exhibition industry. The Industry Partners Benchmark Survey can be downloaded from the UFI website at


Cover of Industry Partners Benchmark Survey

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UFI releases second edition of research on the exhibition industry in Latin America

– New edition of the benchmark report provides country profiles of 16 markets in Latin America.

– Omnibus research presents regional industry trends applicable to companies in all industry segments, a regional calendar of exhibitions, regional and country statistics, and a regional economic review.

Paris – 15 December 2020: UFI, the Global Association of the Exhibition Industry, releases the second edition of The Exhibition Industry in Latin America report.

The benchmark report significantly expands on the initial edition released a year ago, and now covers 16 markets in the region: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru and Uruguay.

“We are very happy to show the results of our ongoing work to assemble and publish reference data for the exhibition industry across Latin America,” says Kai Hattendorf, CEO and Managing Director at UFI. “The data shows the specific industry structures that exist across the region. Using our global methodologies and metrics, we can now also provide insights from this region, as well as comparisons with global industry developments.”

Some of the major findings and trends in the region, which were provided by 217 companies in mid-2019, prior to the COVID-19 pandemic, include the prominence of women in the exhibition industry, who hold 31% of top-level positions in the region, and the significant number of venues (61%) that have undertaken a renovation plan over the last two years. The study also shows the good growth prospects of the exhibition industry in Latin America prior the pandemic, with 50% of the organisers surveyed believing there was significant room for growth and 35% believing there was “some room” for growth, while 26% were also interested in developing between two and five shows in the next year.

The report also presents a regional exhibition calendar, which provides a comprehensive overview of the region’s trade show offer in a biennial context (2018-20). This analysis shows that more than 3,000 exhibitions take place regularly in Latin America, using 15,185,694 net square metres (indoors), and attracting 410,183 exhibitors and 68,540,806 visitors.

A total of 1,675 exhibition organisers were identified in the portfolio of 2018-19 events. Of these, 91% are local, 2% are subsidiaries and 2% are overseas and Latin multinationals. In terms of venues, Latin America offers 244 exhibition centres/convention centres designed to hold exhibitions or events, accounting for 2,366,794 gross square metres at the end of September 2020.

The report comprises 528 pages and is divided into six sections:

  1. Industry trends in Latin America
  2. Trends of exhibition organisers, venues, service providers and convention bureaus
  3. Country market profiles
  4. Regional calendar of exhibitions
  5. List of service providers and convention bureaus
  6. Macro-economic trends in the region

We are grateful to SISO for their support in producing this report, which will also give their members key data on this neighbouring region.

The report is available free of charge to UFI members in the member’s area of the UFI website, and to SISO members upon request.

Non-members can access the report by completing the order form here.


Attachment– Cover of The Exhibition Industry in Latin America Research

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