Media Releases

Tomorrow is Global Exhibitions Day 2020

–      Global Exhibitions Day is tomorrow – 3 June 2020
–      The key message for GED2020 is “exhibitions are key to rebuilding economies’
–      The 5th annual celebration is already the biggest and most international day of advocacy and awareness the industry has ever seen
–      Everyone in the industry is encouraged to participate

Paris, 2 June, 2020 – Global Exhibitions Day (GED) 2020 takes place tomorrow, 3 June. The key message of GED 2020, “exhibitions are key to rebuilding economies,” has already spread to 109 countries/regions, has a social reach of 5.3m people, and is supported by the major players in the exhibition industry, making this the largest and most important day of advocacy and awareness of the global exhibition industry to date.

From Afghanistan to Zimbabwe, the exhibition industry is coming together through videos, webcast, pictures, media, social campaigns, government endorsements, and more, in a coordinated effort to focus on the critical role exhibitions play in getting business and economies back on track.

Kai Hattendorf, CEO of UFI, the Global Association for the Exhibition Industry, stated, “As the world readies itself to recover economically from the COVID-19 pandemic, market places and meeting places are key. These platforms are celebrated each year on Global Exhibitions Day. We are delighted to see the significant resonance of the message, inside and outside the industry, that we have a critical role to play in reconnecting and rebuilding communities and economies.”

The entire exhibition industry is encouraged to take part on 3 June. GED, coordinated by UFI,  is actively supported and promoted by 41 partner associations and their respective members. GED 2020 aims to unify the industry, share hope and optimism, and focus on the important role of exhibitions in reconnecting and rebuilding communities and economies.

Get involved

  • Share and engage with #GED2020 on social media
  • Share photos of you and your colleagues with the GED logo
  • Share stories from your exhibition, a lunch of a product, a notable person who attended your show, a quote from an exhibitor, some great ROI stat … (add to map)
  • Create your own “voices of the exhibition industry” card and share your thoughts on the future of the industry (template)
  • Organise, or attend, a GED event
  • Ask your government officials for endorsement and recognition of exhibition industry
  • Come up with your own idea and celebrate your day how you want!

For everything needed to get involved with GED 2020, visit

Key supporters of GED 2020:

AAXO (South Africa), AEFI (Italy), AEO (UK), AFE (Spain), AFECA (Singapore), AFIDA (Colombia), AMPROFEC (Mexico), AOCA (Argentina), AUMA (Germany), CAEM (Canada), CEFA (Austria), CENTREX (Hungary), CFI (Italy), EEAA (Australia), EEIA/EMECA (Belgium), EFU (Ukraine), EXSA (South Africa), FAIRLINK (Sweden), FAMAB (Germany), HKECIA (Hong-Kong), IAEE (USA), IDFA (Germany), IECA (Indonesia), IEIA (India), IELA (Switzerland), IFES (Belgium), LECA (Lebanon), MACEOS (Malaysia), MFTA (Macau), PCEI (Poland), RUEF (Russia), SACEOS (Singapore), SCEIA (China), SECB (Singapore), SISO (USA), TECA (Taiwan), TEA (Thailand), TFOA (Turkey), UBRAFE (Brazil) and UNIMEV (France).

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UFI Asia-Pacific Conference goes to Melbourne in 2021

–          First ever UFI Event to be held in Australia

Paris / Melbourne – 28 May 2020: Despite the challenges of the COVID-19 pandemic, UFI is looking ahead to brighter days in 2021. The Global Association of the Exhibition Industry will bring its Asia-Pacific Conference to Australia.

The UFI Asia-Pacific Conference in 2021 will be held in Melbourne at the city’s iconic venue, the Melbourne Convention & Exhibition Centre (MCEC). The conference will also be supported by the Exhibition & Event Association of Australasia (EEAA) and the Melbourne Convention Bureau (MCB). Typically, this event attracts 250 to 300 delegates from leading event organisers and venues across Asia and UFI expects a similar turnout in 2021.

UFI’s Asia-Pacific Conference has become one of the exhibition industry’s most important gatherings for learning and networking in the region. It features two days of networking and learning as well as co-located meetings such as that of UFI’s Marketing Committee or its Association Committee meetings. Other activities held onsite typically include a venue tour, a meeting of the members of UFI’s Asia-Pacific Chapter, a welcome reception for all delegates, city tours and much more.

The dates will be confirmed in the coming weeks, but the UFI Asia-Pacific Conference is typically held in late February or early March.

Kai Hattendorf, UFI’s CEO, stated, “The entire UFI community is excited to bring our annual Asia-Pacific conference to Australia and we are particularly pleased that MCEC will be our host in 2021. MCEC was expanded and improved in 2018 and now with 39,000 m2 of exhibition space, MCEC is the largest exhibition venue in Australia. UFI also has a long history of a strong working relationship with EEAA and we look forward to working closely with the association to put on a successful conference in 2021.”

Peter King, CEO of MCEC, stated, “MCEC is delighted to be the first Australian venue to host the UFI Asia-Pacific Conference in 2021. This leading event couldn’t come at a more crucial time and whatever the world looks like on the other side of COVID-19, bringing our industry together to create connections and knowledge share, will help make sure the exhibition industry plays an important role in the global economic recovery. Together with our partners we look forward to welcoming the UFI community to Melbourne and ensuring they experience the very best of our city.”

For an overview of UFI events around the world, please go to

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