The 2025 UFI Digital Innovation Award

Driving Change Through Digital Innovation

How has your organisation used digital innovation to transform processes, improve customer experiences, or create new opportunities in the exhibition industry?

The theme of the 2025 award is “Driving Change Through Digital Innovation – How has your organization used digital innovation to transform processes, improve customer experiences, or create new opportunities in the exhibition industry?”

This year’s award wants to showcase innovative strategies that showcase how companies are using technology to deliver measurable impact on a trade show or organisation’s performance.
The application is open to all companies from the exhibition industry (organisers, venues, service providers, associations), whether they are UFI members or not.

Deadline for application is 19 March 2025 and details about the process can be found here:

UFI Digital Innovation Award

HR Award

The UFI HR Award wishes to recognize initiatives designed to support talents and future leaders in their career development.

Find out more

Marketing Award

The UFI Marketing Award is given to the best initiatives undertaken by exhibition professionals which utilizes personalized marketing to achieve their marketing goals.

Find out more