Global Recovery Insights 2020 – Part 1 – The way forward for business events (October 2020)

This research set out to evaluate the most material impacts on the environment from the operations of the B2B trade show industry.

This report is the third part of the Global Recovery Insights 2021 report. Latest data reflects optimism in the industry as demand has recovered for live events from both exhibitors and visitors.

Trends are always important, and interesting to watch. What do we see more in the field of marketing of exhibitions? What do we see less? Driven by these questions, the UFI Marketing Working Group conducted a survey among UFI members. The goal was to collect empirical evidence of whether there are relevant changes in the marketing of exhibitions comparing the pre and the post-covid worlds.