UFI offers reliable data and insights for members and the industry at large as research is a core element of our association's mission.

UFI Research Patron:Freeman

Freeman is the world's leading brand experience company. They help their clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes them different is their collaborative culture, intuitive knowledge, global perspective, and personalized approach.

Please click below for selected Freeman research projects:

Putting Event Data Into Action

COVID-19 Event Marketer Sentiment Research: Wave 1, April 2020