Global Visitor and Exhibitor Insights

Data driven research reports on visitor feedback and exhibitor expectations

These reports, produced with UFI Research Partner Explori, are based on post show surveys from over 1,000 shows in over 40 countries, from a cross section of sectors and sizes.
They provide robust conclusions about the experiences and intentions of exhibitors and visitors around the world, combined with qualitative findings from in depth interviews with exhibition directors.
Those reports are initially reserved for UFI Members, available on the member section of this website, and later posted in this section.

Those reports were supported by SISO, the Society for Independent Show Organizers, and we hope that this kind of research will help you and our industry.

Global Recovery Insights 2021 – The road to recovery

This report is the third part of the Global Recovery Insights 2021 report. Latest data reflects optimism in the industry as demand has recovered for live events from both exhibitors and visitors.

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Global Visitor Insights 2018/19 (December 2018)

The most significant study of its kind, this report focuses on exhibition industry visitors' expectations, trends and developments. It covers all the pressing industry topics from festivalisation to sustainability.

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Global Exhibitor Insights (November 2017)

A close and analytical look at exhibitor insights, experiences and intentions. The data analysed is the result of post-show surveys from over 1,000 shows that took place in over 40 countries, from a cross-section of sectors and sizes.

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Global Visitor Insight 2016/17 (November 2016)

The initial Global Visitor Insights study still makes for fascinating reading: A report that focuses on visitors of exhibitions around the globe.

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