The initial Global Visitor Insights study still makes for fascinating reading: A report that focuses on visitors of exhibitions around the globe.
The comprehensive analysis consolidates visitor surveys from a sample of 920 events worldwide and delivers key findings on visitor behaviour, their needs and the extent to which the industry meets these needs.
This report is the third part of the Global Recovery Insights 2021 report. Latest data reflects optimism in the industry as demand has recovered for live events from both exhibitors and visitors.
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Trends are always important, and interesting to watch. What do we see more in the field of marketing of exhibitions? What do we see less? Driven by these questions, the UFI Marketing Working Group conducted a survey among UFI members. The goal was to collect empirical evidence of whether there are relevant changes in the marketing of exhibitions comparing the pre and the post-covid worlds.
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The report is produced jointly by AIPC, the International Association of Convention Centres, ICCA, the International Congress and Convention Association, and UFI, the Global Association of the Exhibition Industry, three main global trade bodies representing and serving the business events industry.
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