The initial Global Visitor Insights study still makes for fascinating reading: A report that focuses on visitors of exhibitions around the globe.
The comprehensive analysis consolidates visitor surveys from a sample of 920 events worldwide and delivers key findings on visitor behaviour, their needs and the extent to which the industry meets these needs.
The exhibition industry business model centres on our ability to facilitate customer interactions by gathering the right data, in terms of connections and information, and delivering it to the right customers, at the right time. This paper is a a cross-industry collaboration sharing the organiser's perspective on data ownership.
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The COVID-19 pandemic has sparked new challenges for the global business events sector. The Singapore Tourism Board, in partnership with the Professional Convention Management Association (PCMA) and UFI (Global Association of the Exhibition Industry), presents a white paper that outlines how the sector can reimagine its offerings and better future-proof itself through innovation.
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