The initial Global Visitor Insights study still makes for fascinating reading: A report that focuses on visitors of exhibitions around the globe.
The comprehensive analysis consolidates visitor surveys from a sample of 920 events worldwide and delivers key findings on visitor behaviour, their needs and the extent to which the industry meets these needs.
Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. More than 200 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.
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UFI has launched the SDG database for the exhibition industry, which translates the United Nations 17 Sustainable Development Goals into action. Exhibition organisers and venue operators demonstrate how the industry can make a positive environmental and social impact, while enjoying cost savings, primarily through multi-stakeholder partnerships.
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The Joint Meetings Industry Council (JMIC) extended UFI’s initiative (targeted towards the exhibition industry), with a view to expanding its perspective into other business event sectors. The JMIC report is based on 43 submissions from 16 countries worldwide.
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