The initial Global Visitor Insights study still makes for fascinating reading: A report that focuses on visitors of exhibitions around the globe.
The comprehensive analysis consolidates visitor surveys from a sample of 920 events worldwide and delivers key findings on visitor behaviour, their needs and the extent to which the industry meets these needs.
Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. For the 3rd survey, around 190 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.
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This document discusses: key industry-wide narratives, the Gen-Z perspective on talent and suggests a series of adaptable story elements for an organisation to develop their own unique Employee Value Propositions (EVPs).
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This research set out to evaluate the most material impacts on the environment from the operations of the B2B trade show industry.
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