Global Visitor Insights 2018/19 (December 2018)

The most significant study of its kind, this report focuses on exhibition industry visitors’ expectations, trends and developments. It covers all the pressing industry topics from festivalisation to sustainability.

The report contains data from more than 13,000 exhibition visitors, from 135 countries, 18 languages and trade shows in at least 21 countries, as well as on numerous interviews with exhibition organisers and trade show directors around the world.

UFI Research Patron:The Las Vegas Convention and Visitors Authority

Related Research

3rd Industry Partners Benchmark Survey

Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. For the 3rd survey, around 190 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.

View Research

Attracting community builders

This document discusses: key industry-wide narratives, the Gen-Z perspective on talent and suggests a series of adaptable story elements for an organisation to develop their own unique Employee Value Propositions (EVPs).

View Research

FINDING THE FUTURE, TOGETHER – Towards a more sustainable B2B trade show industry in the U.S. and Canada

This research set out to evaluate the most material impacts on the environment from the operations of the B2B trade show industry.

View Research