The event organiser’s perspective on data ownership

The exhibition industry business model centres on our ability to facilitate customer interactions by gathering the right data, in terms of connections and information, and delivering it to the right customers, at the right time. This paper is a a cross-industry collaboration sharing the organiser’s perspective on data ownership.

This paper shares an organiser’s perspective on data ownership. The digitisation of the exhibition industry, accelerated by the COVID-19 pandemic, has given rise to new types of events and digital offerings and more ways to obtain personal data linked to customers. Organisers are often doorkeepers for attendees, open access directories for exhibitors, and concierges to both. To meet the wide-ranging needs of the various categories of customers, organisers have turned to third-party technology providers for solutions. However, in some cases, the standard operating procedures for suppliers, acting as data processors, may not have been implemented as quickly as the technologies themselves, which, if left unremedied, could potentially lead to governance gaps. This has led to challenges of trust between organisers and suppliers, as well as organisers and their customers. This paper shares some critical areas that must be considered for organiser and supplier data relationships.

UFI Research Patron:Freeman

Related Research

Global Recovery Insights 2021 – The road to recovery

This report is the third part of the Global Recovery Insights 2021 report. Latest data reflects optimism in the industry as demand has recovered for live events from both exhibitors and visitors.

View Research

The impact of COVID-19 on the marketing of exhibitions

Trends are always important, and interesting to watch. What do we see more in the field of marketing of exhibitions? What do we see less? Driven by these questions, the UFI Marketing Working Group conducted a survey among UFI members. The goal was to collect empirical evidence of whether there are relevant changes in the marketing of exhibitions comparing the pre and the post-covid worlds.

View Research

G3 Partners – AIPC, ICCA and UFI – release new position paper: Business Events are the Fast Track to Recovery

The report is produced jointly by AIPC, the International Association of Convention Centres, ICCA, the International Congress and Convention Association, and UFI, the Global Association of the Exhibition Industry, three main global trade bodies representing and serving the business events industry.

View Research