The working group takes a customer-centric perspective on industry matters related to the marketing of trade fairs, exhibition venues and related services. It provides a platform to benchmark new concepts, develop ideas and exchange experience.
The impact of COVID-19 on the marketing of exhibitions
Trends are always important, and interesting to watch. What do we see more in the field of marketing of exhibitions? What do we see less? Driven by these questions, the UFI Marketing Working Group conducted a survey among UFI members. The goal was to collect empirical evidence of whether there are relevant changes in the marketing of exhibitions comparing the pre and the post-covid worlds.