This report provides more than 40 case studies from around the world on various aspects of marketing around exhibitions. It serves as both a timeline of hot topics and a yardstick in the field of marketing.
Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. For the 3rd survey, around 190 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region.
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This document discusses: key industry-wide narratives, the Gen-Z perspective on talent and suggests a series of adaptable story elements for an organisation to develop their own unique Employee Value Propositions (EVPs).
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This research set out to evaluate the most material impacts on the environment from the operations of the B2B trade show industry.
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