The UFI Report on Best Practices in Marketing (May 2019)

This report provides more than 40 case studies from around the world on various aspects of marketing around exhibitions. It serves as both a timeline of hot topics and a yardstick in the field of marketing.

UFI Research Patron:Freeman

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FINDING THE FUTURE, TOGETHER – Towards a more sustainable B2B trade show industry in the U.S. and Canada

This research set out to evaluate the most material impacts on the environment from the operations of the B2B trade show industry.

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Global Recovery Insights 2021 – The road to recovery

This report is the third part of the Global Recovery Insights 2021 report. Latest data reflects optimism in the industry as demand has recovered for live events from both exhibitors and visitors.

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The impact of COVID-19 on the marketing of exhibitions

Trends are always important, and interesting to watch. What do we see more in the field of marketing of exhibitions? What do we see less? Driven by these questions, the UFI Marketing Working Group conducted a survey among UFI members. The goal was to collect empirical evidence of whether there are relevant changes in the marketing of exhibitions comparing the pre and the post-covid worlds.

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