The UFI Report on Best Practices in Marketing (May 2019)

This report provides more than 40 case studies from around the world on various aspects of marketing around exhibitions. It serves as both a timeline of hot topics and a yardstick in the field of marketing.

UFI Research Patron:Freeman

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Through COVID-19 and beyond: STB, PCMA and UFI launch white paper to reimagine the future of business events

The COVID-19 pandemic has sparked new challenges for the global business events sector. The Singapore Tourism Board, in partnership with the Professional Convention Management Association (PCMA) and UFI (Global Association of the Exhibition Industry), presents a white paper that outlines how the sector can reimagine its offerings and better future-proof itself through innovation.

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