The 2017 UFI Marketing Award

From show organisers to industry gurus
Success stories from evolving businesses

UFI, the Global Association of the Exhibition Industry, has named the UBM EMEA – Sleep Event as winner of the 2017 UFI Marketing Award.

The theme for this year’s UFI Marketing Award was “From show organisers to industry gurus – Success stories from evolving business”. This award was designed to recognise outstanding success stories from businesses that have built on their roles as event organisers to become valued exhibition industry experts. In order to be successful, this evolution requires the right strategy, the right talent – and tremendous effort.

The UFI Marketing Award jury applauded the UBM EMEA – Sleep Event project. Their approach was to be not only the organiser of a show for a specific and highly demanding industry, but also to be a part of this industry, and to even be a trendsetter in the exhibition industry. Where UBM EMEA used to be guided by industry experts, they are now immersed in the market. This shift has moved the Sleep Event from outside the industry, and made it a key driving force within it.

“The UBM EMEA – Sleep Event concept comprehends an approach that is truly creative and innovative, from which our industry can learn a lot”, says Dr. Christian Glasmacher, Chair of the UFI Marketing Committee. “Their team has managed to develop a concept that has made them an industry guru”.

UBM EMEA was delighted to be this year’s winner of the UFI Marketing Award that has been recognising great Marketing initiatives since 2001. “This award means so much to the “Sleep team” because it’s all about the details, love and creativity that they invest in their event. We told a story about designing a beautiful experience for our community and it feels good to be recognised in this way” says Joel Butler, Brand Director for Sleep Event at UBM EMEA.

The UFI Award winners will share their projects at the 84th UFI Global Congress in Johannesburg (South Africa) during the Special Interest Group (SIG) for Best Practices. For more details on the UFI Global Congress that will take place on 1 – 4 November 2017 please click here

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