The 2019 UFI HR Award


Employer Branding
How to attract and retain key skills

The 2019 UFI HR Award will focus on employer branding as one of the most critical issues in Human Resources today. Competition is continually increasing for the “right” people, those individuals that form a critical part of any successful business. Therefore, a strong corporate culture is needed that enables companies to recruit better candidates, but also to keep them. The objective of this award is to honour outstanding initiatives that helped boost the company’s reputation as a “great employer”.


This UFI award competition is open to companies that have developed a successful employer branding strategy.
The most innovative and clearly identifiable ideas placing emphasis on the human element and demonstrating a solid link to a corporate HR strategy will be privileged.
Entries can be based on any theme that is felt appropriate. Collaborative entries, involving business partners, are also welcome.


The activity described in your entry must:
• have been launched in the past 3 years;
• have one or more clearly defined measurable objective(s);
• show an adequate HR strategy;
• address a defined target group;
• have substantial outcomes.


By 1 March 2019, please send a short summary of no more than four pages in English to briefly describing the entry. Summaries must cover the following points:
• Background: corporate strategy (where applicable),
connection to human resources issues, scope and general objectives of the described project;
• Detailed action(s): description, target group,
implementation plan and measured results;
• Focus: costs and return on investment, innovative
ideas/concepts/solutions (when applicable);
• Conclusion: lessons, next steps (if any)
All entries will be evaluated by the UFI HR Management Working Group. The jury is responsible for the selection of the winner of the award, who will be designated after a two-step process:
1. All entries will be assessed. This assessment will lead to a shortlist of finalists (number to be decided by the jury) who will be asked to prepare a detailed, in-depth project.
2.The finalists will present their projects to the jury at the UFI HR Management Working Group Meeting in 2019 (date and venue to be confirmed) and a winner will be announced. The participation to this meeting is possible either in person or remotely. The jury’s decision is final, and the jury is not required to justify their decision.
This competition is open to UFI members and non-members (exhibition organisers, operators of exhibition centres and service providers), on the condition that entries are exhibition-related.Participation in this competition is free-of-charge for UFI members.

The winner will receive free access to the UFI Global Congress in Bangkok, Thailand, in November 2019. They will be officially recognised as the award winner during this Congress, and will have the possibility of presenting their award-winning ideas during the Best Practices Special Interest Group session.


Check out the below flyer to learn more about guidelines, criteria and the applictaion process.

2019 UFI HR Award flyer

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