The 2023 UFI Marketing Award: Winner and Finalists
UFI, the Global Association of the Exhibition Industry, has named Cologne’s gamescom as winner of the 2023 UFI Marketing Award. gamescom is the largest gaming festival worldwide held annually and is jointly organised by Koelnmesse and game – the German Games Industry Association.
This year’s award programme invited marketing experts in the exhibition industry to share their project on the topic, “The big picture: getting back to business and winning the future with strategic marketing.” The award recognised the marketing strategy that best demonstrated how companies can apply various levers, such as product, pricing, communications, sales, digital services, partnering etc., to deliver measurable impact on a trade show’s performance.
The jury also recognised two finalists for the quality of their submission: Targi w Krakowie (Poland) – Book Fair in Krakow and IBTM World RX Global (UK) – IBTM 2022 Campaign.
The aim of the UFI Marketing Award is to strengthen the success of the exhibition industry by demonstrating outstanding developments that are accessible to all UFI members, while honouring those who have successfully implemented creative and result oriented initiatives.