The UFI Digital Innovation Award celebrates strategies that showcase how technology can significantly impact trade show performance and how these innovations can benefit the entire industry.
The theme for the 2024 Award was “Technological advances, the cutting edge, innovators who push the boundaries of our industry”.
The jury selected Easyfairs‘ entry, “Data Aggregation Platform and its AI Algorithms,” as the winner.
The jury also recognised three other finalists for their innovative entries:
- Consumer Technology Association, producer of CES® -“CES 2024 Marketing Campaign”
- Integrated Systems Europe (ISE) – “Integrated Systems Europe South Access Screen at Fira de Barcelona Gran Via”
- Messe München GmbH – “Create your own AI”
