Synergy in Action: Honouring Collaborative Excellence
The theme of the 2024 award was “Synergy in Action: Honouring Collaborative Excellence”, with the objective of showcasing the strength of collaboration and synergy among industry partners, which led joint initiatives resulting in a successful exhibition.
The jury selected Fiera Milano (Italy) as the winner. This recognition highlights their collaboration with Montecolino and their joint research and development effort in green stand design.
The jury also recognised the other finalist ADITUS (Germany) and its partners for “Building Digital Bridges for Trade Shows: The ADITUS x LinkedIn Community Builder v2.0”.
For the first time, the jury acknowledged four best practices during the first round of the competition:
- Kuala Lumpur Convention Centre (Malaysia)
- Kuehne + Nagel (Germany)
- Taiwan International Trade Administration TITA (Taiwan)
- VM Consulting & Busan Techno Park (South Korea)
