The 2024 UFI Operations and Services Award

Customer Expectations & Needs in 2024:
Leveraging Strategic Partnerships or Digital Solutions to enhance Customer Experience


The topic for the 2024 Award was “Customer expectations & needs in 2024: Leveraging strategic partnerships or digital solutions to enhance customer experience”.

This award sought to recognise and celebrate innovative approaches to customer service that either fostered close cooperation with strategic partners and / or harnessed the power of digital solutions. In an era defined by rapid technological advancements and shifting customer preferences, this award aimed to highlight the initiatives and strategies that anticipate and fulfill customer needs proactively.

The jury selected Freeman Zenus as the 2024 winner for their impressive idea to measure visitor sentiments.

The jury also acknowledged the finalists for the quality of their projects: FFAIR for its project “Redefining the Exhibitor Experience: How a Revolution in Ops Tech Has Changed the Game for Exhibitors and Exhibition Operations Teams,” and RX for its “RX Compliance Shared Service Centre”.

Sustainable Development Award

To reward, the best exhibition industry initiatives connected to Sustainable Development as they are related to the current competition theme.”

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International Fair Poster Competition

The annual International Fair Poster Competition celebrates the best posters produced by tradeshow organisers around the world.

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