The 2021 UFI Operations and Services Award

Digital Transformation: The role of operations and services in revitalizing the events industry -post COVID19

Operations and services entities (venues, organisers and suppliers) within the events industry have been seriously affected by the COVID-19 pandemic. Historic partnerships are under pressure, and risk of business failure has increased, which, in turn, is negatively impacting on the delivery and quality of events. And this looks set to continue into the future. To bring about change, operations and services entities need to work in partnership to support businesses across the industry and be pivotal actors during this time of major upheaval.

The UFI Operations and Services Award 2021 recognises the best completed or ongoing communal (two-way or three-way) projects or concepts.

The jury has identified Fira Barcelona as winner of the 2021 UFI Operations and Services Award.

„Fira Barcelona presented a complex but realistic scenario how to run a show under Covid-19 restrictions. It is a conceptual blueprint which can help other venues and show organizers to restart our business.“ Stefan Eckert, Chair UFI Operations and Services Working Group, Koelnmesse GmbH (Germany).

Hand over of the Award trophy at the City Hall of Rotterdam. From the left: UFI President Anbu Varathan (IMTMA and BIEC), Jordi Estruga (Fira de Barcelona), Stefan Eckert (Koelnmesse)

Click here to read the winning project

Join us at the upcoming UFI Global Congress to meet the award winner and take a deep dive into the project. Register for the Congress here.

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