The 2019 UFI Marketing Award

Apply unitl 1 March 2019

Seeking to attract the attention of their target groups, exhibition and event organizers have always relied on the cooperation with major multipliers and primarily on the range of coverage by traditional media. But the media world as well as media behavior have changed. New opinion makers have entered the scene, among them especially bloggers and social media influencers.

In addition, digital-savvy Web 2.0 users have become more ambitious and demanding. Classical advertising messages alone do not work any more. According to the latest studies, 92% of the consumers trust in recommendations of other people even if they do not know them, and 70% trust online ratings more than advertising claims of companies.

The biggest challenge in this is to identify and find the right influencers and to establish contact with them. So it´s high time to develop an influencer marketing strategy to find out how to identify the right influencer and how to integrate influencer marketing successfully into the marketing campaign.

Submissions for the award must describe how a successful influencer campaign led to measurable marketing success.

Check out the below flyer to learn more about guidelines, criteria and the applictaion process.

2019 UFI Marketing Award flyer

Please contact Angela Herberholz, for any questions and advice (award@ufi.org).

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