What can 9,000 visitors and exhibitors tell us about the path to recovery for business events? Using the insight from the latest research conducted in partnership with Explori and supported by SISO, this session sparks debate in the following areas:
- What has been the impact of the cancellation of live events on our customers?
- What are the critical factors to get right to draw people back to the show floor – and how can they be achieved in a COVID adapted setting?
- Will our customers play it safe with tried and trusted brands, or is there room for disruptors?
- When will budgets return and where might the impact of any cuts be felt?