UFI Connects

Has the pandemic changed the customer value of exhibitions?

21 January 2021
English
Asia-Pacific, Europe, Global, LATAM, MEA

Speakers / Moderators

LAURA McCARTNEY

LAURA McCARTNEY

HEAD OF EXHIBITOR EXPERIENCE
EMEA, INFORMA MARKETS
LIZ IRVING

LIZ IRVING

EXECUTIVE VICE PRESIDENT, HEAD OF MARKETING, TECHNOLOGY & CUSTOMER EXPERIENCE
CLARION EVENTS INC - NORTH AMERICA
NICK DUGDALE-MOORE
Moderator

NICK DUGDALE-MOORE

REGIONAL MANAGER EUROPE
UFI

In this session of UFI connects, Laura McCartney and Liz Irving invited us to join their discussion in answering the question; How has the pandemic changed the customer value of exhibitions?  Will it return to the way it used to be,  and how should it evolve to keep up with the times?  They also discussed the role of face-to-face experiences within the marketing mix.

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