UFI Connects

Updates from the Middle East: Focus on KSA and UAE

4 May 2020
English
MEA

Speakers / Moderators

TAISEER AL- MALLAH

TAISEER AL- MALLAH

EXECUTIVE DIRECTOR
SAUDI EXHIBITION & CONVENTION BUREAU
MUBARAK HAMAD AL SHAMISI

MUBARAK HAMAD AL SHAMISI

DIRECTOR
ABU DHABI CONVENTION BUREAU
NAJI EL HADDAD
Moderator

NAJI EL HADDAD

REGIONAL MANAGER MEA
UFI

The exhibition industry in the Middle East has been growing by leaps and bounds in recent years. However, with the COVID-19 outbreak, the industry estimated at USD 2.8 billion in economic impact in 2019, got a harsh hit with thousands of scheduled exhibitions & conferences being postponed or cancelled regionally. Moreover, thousands of jobs could be at stake. The pandemic will end eventually but the world after the COVID-19 will not be the same again. How are we getting ready for the comeback?

This one-hour panel discussion webinar revolves around some of the key questions raised nowadays:

  • What is the current status of the exhibitions & events industry in KSA and UAE?
  • Is there a timeline for lifting the bans on large gatherings, in particular B2B exhibitions?
  • What is the role of Convention Bureaus in supporting the industry during times of crisis?
  • How can companies, especially SMEs, benefit from the economic stimulus packages announced by the government?
  • How does the future of the industry look like in the Kingdom, the UAE and the region at large after the pandemic is over?

Previous Sessions

UFI Connects

Reopening Dubai for Business & Tourism

28 September 2020