The 2022 UFI Digital Innovation Award

The focus of the 2022 Award was digital innovation which supports the return of live exhibitions, and from the more than 30 entries from around the world, the 3 finalists came to Paris Porte de Versailles on 5th September to present their entries live.  The results are:

Winner:                   Jaarbeurs (The Netherlands)

Runner Up:             Expoplatform (UK)

Runner Up:            Messe Munich (Germany)


Jaarbeurs were selected by the jury for developing a smart venue concept centred on a proprietary app “Jaarbeurs Live.” The app bundles a range of features including ticketing, parking, indoor navigation, geofencing & proximity marketing and crowd control and is used by for Jaarbeurs own events and available for guests events to give the most improved customer journey for visitors and exhibitors.

Jaarbeurs’s presentation – Click here


Expoplatform (UK) whose platform has grown in size and scope in the last year to help organisers offer a 365 community platform and facilitate a seamless smart event experience for exhibitors and visitors. The jury commended ExpoPlatform’s in depth research and engagement with industry stakeholders to drive innovation and raise standards.

Expoplatform’s presentation – Click here


Messe Munich (Germany) who presented their GRACE (Generic REST API for Consumer Entities) – a standardized API for the event industry. The jury praised this important initiative for the industry which merits further study and discussion.

Messe Munchen’s presentation – Click here



The meeting was hosted by VIParis at Porte de Versailles Expo Centre, where the finalists took a tour of the rooftop farm, Nature Urbaine and met industry start-ups at the French Event Booster.

Award candidates:

Luke Bilton – Expoplatform
Aletta Kok – Jaarbeurs
Torsten Holz – Messe Munich
Susanne Krieg – Messe Munich

HR Award

The UFI HR Award wishes to recognize initiatives designed to support talents and future leaders in their career development.

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Digital Innovation Award

To reward, the best exhibition industry initiatives connected to Digital and Innovation as they are related to the current competition theme.

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