Since 2001, the UFI Marketing Committee organises the “UFI Marketing Award”, whose main purpose is to reward the best marketing initiatives undertaken by exhibition professionals. Since 2006 this competition is open to UFI members and non-members alike.

Operations & Services Award
To give exhibition professionals the opportunity to exchange interesting and innovative ideas, concepts, techniques and knowledge to related operations issues.

Digital Innovation Award
To reward, the best exhibition industry initiatives connected to Digital and Innovation as they are related to the current competition theme.