Exhibition Management Degree

Today’s International Professional Standard for Exhibition Organisers and Venue Managers.


Exhibitions are competitive. Only exhibition of the highest quality will successfully attract international exhibitors and visitors. UFI, the Global Association of the Exhibition Industry, working with the University of Cooperative Education in Ravensburg, Germany, has created the “Exhibition Management Degree (EMD)” to train exhibition industry professionals to meet tomorrow’s event management demands.

In today’s global exhibition business, top managers stand out through strategic thinking and well-developed professional expertise. Exhibition professionals who complete the “Exhibition Management Degree (EMD)” meet the requirements to gainfully operate exhibitions.

UFI-EMD programme


UFI-EMD – Macao 2018

  • Module 1 (On-site)                                              4 – 8 June
  • Module 2 (E-Learning)                                       June  –  July
  • Module 3 (E-Learning)                                       July  – August
  • Module 4 (E-Learning)                                      August – September
Macao Registration Form


UFI-EMD Subsidy Programme: Sponsored by the Macao SAR Government

Regions entitled to benefit from  subsidy programme:

  • Macao
  • Cities of the Pan-Pearl River Delta and the Guangdong- Hong Kong-Macao Greater Bay Area
  • Portuguese speaking Countries
  • Countries and Regions along the Belt and Road
Subsidy Program


UFI-EMD – Riyadh 2018

SEMA welcomed the UFI-EMD programme in Riyadh:

Upcoming online modules are:

·         Module 2 (E-Learning)                                              March  –  April 2018

·         Module 3 (E-Learning)                                                  April  – May 2018

·         Module 4 (E-Learning)                                                   June – July 2018


Registration form


Graduates 2017

For the first time, on October 3rd 2017, UFI held the EMD ceremony in Qatar honouring the successful participants of the management degree program. Co-organised by UFI, the Qatar Tourist Authority and  Prof. Beier the management degree program was a great success and ideal start of this format in Middle East. The participants learned about the latest standards in show planning, show strategy and project management.

Matthias Tesi Baur conducted the courses “International Exhibition Sales” and “International “Exhibition Marketing”. “I was deeply impressed by the expertise and professionalism of the participants and the Middle East exhibition industry” said Tesi Baur in his speech during the ceremony. “The exhibition halls and shows of Qatar reflect international standards, the course participants are extremely skilled and experienced industry managers” he continued.

UFI EMD is a senior education format that pushes the standards of the industry. The successful launch of the program is an achievement we can be proud of.


Graduates 2016


Picture from left:

Kai Hattendorf (Managing Director UFI), Lindy Cambouris and Arno Ruiters (both Cape Town International Convention Centre), Prof. Joerg Beier (ECE Ravensburg), Jackson Chang (Macao Trade and Investment Promotion Institute), Thomas Joseph (Oman Convention and Exhibition Centre).

Graduates 2015

Bangalore 2015

EMD Graduates 2015

Quote from V.Anbu – CEO (BIEC)

“The first ever UFI-EMD Programme held at Bangalore International Exhibition Centre, India concluded successfully. We were extremely happy to host the programme at BIEC. The event had a good mix of participants representing various exhibition companies and service providers. UFI-EMD programme gave us an opportunity to gain better insights on the various aspects of exhibition management with good case studies. Both academically and practically it was a great experience for the participants to learn the best practices of various international exhibitions which could be adapted. The experienced faculty created a great atmosphere making the programme informative , fun filled and lively. I hope to see more such programmes organized in India in future to create best exhibition industry professionals and in the process make Indian exhibitions recognised globally”

Graduates 2014

Riyadh 2014


Bangkok 2014

EMD Graduates 2014 - Bangkok