2019 Global Exhibitions Day Awards: Winners announced!
The winners were decided by a panel including senior staff from UFI and Exhibition World, based on entries registered via the GED Online Reporting Tool until 21 June.
Talent Promotion Award: for the entry that best promotes attracting talent to the exhibition industry
Winner: Accademia Fiera Milano (Italy)
The Accedemia produced an online campaign to show the community how passionate many young talents are about exhibitions and how they want to be part of the industry, engaging in particular with the Millennial and Gen Z audience by communicating on Instagram with GIFs and stories.
Activities included pictures and messages from students, pictures of students with the GED19 sign, GIFs of students with the GED19 sign, a video with works of art made by the students entitled “What are exhibitions?”, and an always-growing GED tag cloud.
Highest Profile Online Activity: recognising the most ambitious online marketing initiative
Winner: IELA (Switzerland)
IELA launched four initiatives with a special focus on promoting career opportunities in the exhibition industry. The first is the Event Logistics Horizon Project, a campaign for active data collection that demonstrates how data sharing and teamwork works towards one common goal.
The second is their Voices of the Exhibition Industry initiative that highlights the job opportunities within the exhibition industry.
The third initiative is an Instagram Voices of the Exhibition Industry Panel, sharing the experiences of people working in events along with pictures of onsite teams.
The fourth initiative is Career Opportunities in the Exhibition Logistics Industry where IELA staff members explain why they recommend a career in the exhibition industry.
Biggest Scale Physical Activity: awarding the most impressive offline activity
Winner: IEIA (India)
IEIA initiated a campaign to celebrate GED19 with the involvement of its members across the country. GED19-branded t-shirts and caps were sent to all member organisations and celebrations were held across 200 member offices in India, with the combined involvement of more than 4,000 exhibition industry individuals. Joint celebrations were also held in Delhi, Mumbai, Hyderabad and Jaipur at members’ venues and public locations with the involvement of industry stakeholders, along with meaningful activities, and a special webinar for exhibition industry professionals at a talent promotion initiative.
The GED19 Awards were organised to promote and motivate members to proactively promote the industry and IEIA representatives met government officials to advocate the support and development of the exhibition sector.
Most Creative Activity: endorsing the most quirky, fun and imaginative entry
Winner: Belgrade Fair (Serbia)
Belgrade Fair printed an exclusive and limited postage stamp in order to commemorate GED19. The stamp was designed by the Post of Serbia with the GED19 logo incorporated. They also designed a special GED19 postcard.
On 5 June, the Fair opened the Design Exhibition by students of the Belgrade University, Faculty of Architecture. The main topic was Affordable City – an integral design of urban regeneration of the Belgrade Fair ambient environment.
Great numbers of dignitaries from both the public and private sectors, academic community, City of Belgrade and Chamber of Commerce participated.
Industry Impact Award: recognising the initiative that has the most positive impact supporting exhibitions as an industry.
Winner: Zagreb Fair Ltd. (Croatia)
Zagreb Fair Ltd. organised an international conference entitled “Exhibition Industry – disruptor or disruptee?” Zagreb Fair organised this conference on its 110th anniversary. The goals of the conference included revealing the impact of trade fairs and events in the new business reality of interconnected economies and exploiting the potential of the exhibition industry as an export, investment and communication platform in the real and virtual arena, and sharing new knowledge and insights into the industry transformation in the era of digitalisation.
During the conference, the Mayor of Zagreb publicly gave his backing for the Fair to build a new multi-purpose exhibition and congress facility on the property and the Fair is seeking support from the government and authorities to back this investment.
Contact: Justine Evans or Christian Druart at the UFI Headquarters: [mail to email=”GED@ufi.org”]
List of #GED18 partner associations under the UFI umbrella: AAXO (South Africa), AEFI (Italy), AEO (UK), AFE (Spain), AFECA (Asia), AFIDA (Central & South America), AMPROFEC (Mexico), AOCA (Argentina), AUMA (Germany), CAEM (Canada), CEFA (Central Europe), CENTREX (Central Europe), CFI (Italy), EEAA (Australasia), EEIA (EU), EFU (Ukraine), EMECA (Europe), EXSA (South Africa), FAIRLINK (Sweden), FAMAB (Germany), HKECIA (Hong-Kong), IAEE (USA), IDFA (Germany), IECA (Indonesia), IEIA (India), IELA (Global), IFES (Global), LECA (Lebanon), MACEOS (Malaysia), MFTA (Macao), PCEI (Poland), RUEF (Russia), SACEOS/SECB (Singapore), Shanghai Convention and Exhibition Industries Association (China), SISO (USA), TEA (Thailand), TECA (Taiwan), TFOA (Turkey), UBRAFE (Brazil) and UNIMEV (France).