Who are we?
Members of the UFI Marketing Working Group are passionate experts with extensive experience in marketing and the exhibition industry overall.
Dorota Wallusch
Anna Lawrence
The impact of COVID-19 on the marketing of exhibitions (February 2022)
Download the reportMarketing White Paper on Matchmaking in the Exhibition Industry (November 2019)
Download the reportThe UFI Report on Best Practices in Marketing (May 2019)
Download the reportWhat is our mission?
Any topic that moves our customers in the exhibition world moves the UFI Marketing Working Group. This working group takes a customer-centric perspective on industry matters related to the marketing of trade fairs, exhibition venues and related services. It provides a platform to benchmark new concepts, develop ideas and exchange experience.
How do we accomplish our mission?
We do this mainly through the following activities:
- Showcase best practice examples through the annual Marketing Award programme
- Use working group meetings as discussion forums
- Conduct specific marketing research studies
- Organise Marketing Forums for and by marketing experts
Who can join us?
UFI member employees who are marketing experts and want to voluntarily push this topic are invited to apply for membership.
Marketing Working Group Members
| Okay | Basbug | Marketing and Foreign Affairs Deputy Manager | Istanbul Expo Center |  |
| Faye | Black | Vice President – Marketing | dmg events | |
| Javier | Blanquer | Director of Marketing and Digital Strategy | IFEMA | |
| Björn | Delin | CEO | Nice Events Scandinavia | |
| Michael | Dreyer | Managing Director | Trade Show Experts Pte Ltd | |
| Christian | Glasmacher | Senior Vice President | Koelnmesse GmbH | |
| Angela | Herberholz | Programme Manager | UFI | |
| Panadda | Kongma | Director – Competence Center Agribusiness and Operations | VNU Exhibitions Asia Pacific Co. | |
| Silvana | Kürschner | Executive Director Business Development | Leipziger Messe GmbH | |
| Justine | Rabel | Key Account Manager | Eventmaker | |
| Emilia | Shih | Executive Director, Exhibition Department | TAITRA | |
| Raymond | Siliakus | Director Europort, Manager Exhibitions | Rotterdam Ahoy | |
| Dorota | Wallusch | Business Development Coordinator, International Affairs | Poznan International Fair | |
What are the tasks of a group member?
We expect an ongoing and proactive contribution from each member to the group and participation in annual working group meetings, as well as help with promoting the group’s activities. The Marketing Working Group annually organises approximately three face-to-face meetings to discuss working group matters and industry trends. These meetings are traditionally organised alongside UFI Regional Conferences and the Global Congress. In addition, depending on availabilities and needs, it is at the Chair’s discretion to suggest additional face-to-face meetings or set up conference calls throughout the year.