Marketing Working Group

Who are we?

Members of the UFI Marketing Working Group are passionate experts with extensive experience in marketing and the exhibition industry overall.


Dorota Wallusch

Grupa MTP
UFI Liaison

Anna Lawrence


The impact of COVID-19 on the marketing of exhibitions (February 2022)

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Marketing White Paper on Matchmaking in the Exhibition Industry (November 2019)

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The UFI Report on Best Practices in Marketing (May 2019)

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What is our mission?

Any topic that moves our customers in the exhibition world moves the UFI Marketing Working Group. This working group takes a customer-centric perspective on industry matters related to the marketing of trade fairs, exhibition venues and related services. It provides a platform to benchmark new concepts, develop ideas and exchange experience.

How do we accomplish our mission?

We do this mainly through the following activities:

Who can join us?

UFI member employees who are marketing experts and want to voluntarily push this topic are invited to apply for membership.

UFI Working Group


Marketing Working Group Members

Okay Basbug Marketing and Foreign Affairs Deputy Manager Istanbul Expo Center
Faye Black Vice President – Marketing dmg events
Javier Blanquer Director of Marketing and Digital Strategy IFEMA
Björn Delin CEO Nice Events Scandinavia
Michael Dreyer Managing Director Trade Show Experts Pte Ltd
Christian Glasmacher Senior Vice President Koelnmesse GmbH
Angela Herberholz Programme Manager UFI
Panadda Kongma Director – Competence Center Agribusiness and Operations VNU Exhibitions Asia Pacific Co.
Silvana Kürschner Executive Director Business Development Leipziger Messe GmbH
Justine Rabel Key Account Manager Eventmaker
Emilia Shih Executive Director, Exhibition Department TAITRA
Raymond Siliakus Director Europort, Manager Exhibitions Rotterdam Ahoy
Dorota Wallusch Business Development Coordinator, International Affairs Poznan International Fair

What are the tasks of a group member?

We expect an ongoing and proactive contribution from each member to the group and participation in annual working group meetings, as well as help with promoting the group’s activities. The Marketing Working Group annually organises approximately three face-to-face meetings to discuss working group matters and industry trends. These meetings are traditionally organised alongside UFI Regional Conferences and the Global Congress. In addition, depending on availabilities and needs, it is at the Chair’s discretion to suggest additional face-to-face meetings or set up conference calls throughout the year.