The Group of 3 (G3) alliance, comprising the International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA) and UFI, collaborates on key areas of advocacy and standards, research, professional education, and networking. By joining forces, the three global associations aim to increase their impact in encouraging, supporting and recognising excellence in the business events industry.
Following the formation of the G3 in 2019 and facing the COVID pandemic in 2020, the alliance focused its priorities on supporting the industry with global guidance and good practice reports. This resulted in the publications of “Good Practice Guide: Addressing COVID-19 Requirements for Re-Opening Business Event”, “Good Practice Guide: Convention and Exhibition Centres as Temporary Vaccination Centres”, and the white paper “Business Events are the Fast Track to Recovery”. A G3 Presidential Debate was also held at the AIPC 2020 Annual Conference.
These advocacy initiatives provide G3 members and policymakers across the world with resources to emphasize the value of the business events industry and their role in fast-tracking economic recovery and transition on a global scale.